Blis Strengthens Leadership with the Addition of Andrew Furman

Blis Announces Andrew Furman as New VP of Midwest and West

Blis, a leading name in location intelligence, has recently enhanced its leadership structure with the appointment of Andrew Furman as the new Vice President for the Midwest and West regions of the United States. This significant move comes as part of Blis’s strategy to strengthen its foothold in the U.S. market, which has been expanding since its entry in 2016.

Furman brings over 20 years of unparalleled expertise in sales and leadership to Blis. His most recent role was with Outbrain, where he advanced from Senior Director to General Manager for North America over a span of 13 years. His tenure at Outbrain was marked by impressive growth; he played a crucial role in transitioning the company from a startup to a recognized global entity, which led to a successful IPO in 2021. Prior to his time at Outbrain, Furman accumulated extensive experience in the television industry, holding various sales management positions, including seven years at Fox TV.

In a statement regarding his new role at Blis, Furman expressed enthusiasm about the company’s innovative approach to connecting brands with consumers. "Blis is changing the way agencies and brands connect with their customers. It's never been more challenging to truly understand and engage audiences at key purchase decision-making moments," he noted. He emphasized that Blis’s combination of physical and digital behavior insights, rooted in location intelligence, provides predictive insights that can significantly benefit clients.

Alex Boras, President of Blis, USA, remarked on the timing of Furman’s appointment, stating, "We're thrilled to welcome Andrew to the U.S. leadership team at such a pivotal time for Blis. His proven track record in driving growth and leading transformative initiatives will make him an invaluable asset as we continue to scale our operations."

Founded in London in 2004, Blis has grown to employ over 300 individuals across 19 offices and 11 countries. The firm focuses on delivering location intelligence advertising services to agencies and brands, distinguishing itself through a unique approach to results measurement that does not rely on traditional identity-based strategies. Instead, Blis utilizes AI to understand audience uniqueness based on behaviors in both online and offline contexts. This not only enhances reach but also ensures effective engagement across various devices and channels without dependence on cookies or IDs.

Blis is reported to be the only prominent demand-side platform (DSP) that does not mark up media, allowing its clients to maximize their budget efficiencies. The company operates in several key U.S. markets, including New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston, reflecting its commitment to national expansion.

In conclusion, the addition of Andrew Furman to Blis’s leadership team marks another step in the company's ongoing growth story and its ambition to redefine advertising through advanced location intelligence solutions. As Furman steps into his new role, expectations are high for his contributions to this innovative and dynamic team.

For more information about Blis and its services, visit Blis' official website.