Comoto Celebrates Third Year of the Life-Saving 'Airbags Save' Campaign for Motorcycle Safety Awareness

Comoto’s Commitment to Motorcycle Safety

Comoto, the parent company behind notable motorcycle gear retailers such as Cycle Gear, RevZilla, J&P Cycles, and REVER, is proud to announce the continuation of its impactful "Airbags Save" campaign as part of Motorcycle Safety Awareness Month. This initiative, now in its third year, not only highlights the importance of rider safety but also underscores the effectiveness of innovative wearable airbag technology.

Growing Awareness

Since its inception in 2024, the "Airbags Save" campaign has successfully introduced over 25,000 riders to life-saving airbag technology. Through a combination of in-store education, product demonstrations, and hands-on fittings at Cycle Gear locations across the country, the campaign has significantly boosted the adoption of these safety devices among riders.

Stevan Popovich, president of Cycle Gear, noted, "Over the past three years, we've observed a remarkable increase in awareness that has translated into real-life adoption. Our mission extends beyond mere innovation; it's about safeguarding riders and sharing powerful testimonials that illustrate how this technology can fundamentally alter outcomes in accidents."

A Personal Testimony

One compelling story comes from Cycle Gear employee Guilherme Ortigosa, who experienced a harrowing motorcycle accident in 2025. Just days before the crash, Ortigosa invested in an Alpinestars Tech-Air 5 Plasma airbag vest. When a driver made an unexpected left turn, he was hurled from his motorcycle. Remarkably, despite the severity of the collision, he sustained only minor injuries. "I genuinely believe I'm one of the first saved by the Plasma airbag. I took a direct hit, and my torso was unharmed. This could have had a vastly different outcome without it," remarked Ortigosa. His positive experience reinforces the campaign’s message about the critical safety advantages offered by wearable airbag systems.

Collaborative Safety Efforts

The momentum of this year's campaign is bolstered by partnerships with industry leaders, including Mips®, recognized for its pioneering helmet safety systems, and Alpinestars. Progressive Insurance® has taken on the role of presenting sponsor since 2025, further emphasizing a collective approach to enhancing rider safety through advancements in both helmet and airbag technologies.

In addition to the ongoing efforts of the "Airbags Save" campaign, Cycle Gear has recently unveiled its Safety Hub tailored for Motorcycle Safety Awareness Month. The platform is designed to provide riders with essential resources to make well-informed safety decisions on their journeys.

Looking Ahead

As motorcycle safety gains prominence, the landscape of riding culture is evolving. Riders are increasingly embracing modern safety gear, indicating a positive shift in awareness and acceptance. "Our aim is to sustain this momentum, not just during Motorcycle Safety Awareness Month, but continuously throughout the year," added Popovich.

For those eager to learn more about the "Airbags Save" campaign and its initiatives, Cycle Gear invites everyone to visit CycleGear.com/airbags, RevZilla.com/airbags, or to visit any Cycle Gear location nationwide.

About Comoto

Comoto is recognized as America’s largest and fastest-growing omni-channel platform within the powersports aftermarket-products sector. It is committed to elevating the experience of motorcycle enthusiasts globally. The brands under Comoto, including RevZilla, Cycle Gear, J&P Cycles, and REVER, are dedicated to delivering high-quality products, expert guidance, engaging media, and devoted support to the rider community through superior eCommerce and retail experiences.