#United States #San Francisco #Independent Music #Intercept Music #Ariana Arciniega

Intercept Music Strengthens Global Position

Intercept Music, known for its technology-driven approach to independent music distribution and marketing, has announced a significant move to amplify its presence in the global music scene. The company has appointed Ariana Arciniega as the new Executive Vice President of Global Operations and Business Development Strategy. This strategic hire emphasizes Intercept Music's commitment to enhancing opportunities for independent artists and labels across the globe.

The Road Ahead with Ariana Arciniega

Ariana brings a wealth of experience and a proven track record in the music industry, particularly in Latin music, which is one of the fastest-growing genres worldwide. Her previous role saw her leading the Artist Services department for Believe in Latin America, alongside a decade-long stint at Sofar Sounds Mexico, where she fostered a community around live music. Her role as Country Manager at Ingrooves, which is now the Virgin Music Group, enabled her to establish strong relationships with local labels and promote notable artists, thereby showcasing her ability to build and manage successful music ventures.

Enhancing Independent Music Distribution

Under Arciniega’s leadership, Intercept Music aims to further innovate its suite of services, creating a new wave of tailor-made solutions for artists worldwide. This encompasses cutting-edge marketing approaches, technology integration, and strategies designed to address the specific needs of independent musicians.

“The independent music sector has emerged as a dynamic force within the industry,” notes Ariana. “My goal is to leverage the innovative platform that Intercept Music offers and deliver robust solutions that empower artists and labels to thrive in this evolving landscape.”

Ralph Tashjian's Vision

The founder and chairman of Intercept Music, Ralph Tashjian, expressed his enthusiasm for the new direction under Arciniega's guidance. He highlighted her invaluable expertise and connections which he believes will play a crucial role in positioning Intercept Music at the forefront of the independent music movement. “Ariana is a powerhouse of talent, and her addition to our team validates our commitment to pushing the boundaries of independent music distribution and marketing,” he stated.

A New Era for Intercept Music

With Ariana Arciniega on board, Intercept Music is not only enhancing its operational capabilities but also defining new pathways that ensure upcoming artists can be adequately supported and visible in the competitive landscape. The company's focus on delivering unique and transparent services is expected to resonate well with the growing number of independent musicians seeking effective ways to market and distribute their music.

Intercept Music allows artists to access AI-powered features that help optimize their promotional efforts, effectively enabling them to connect with their target audiences. This tailored approach helps artists in growing their fan base and generating sustainable revenue.

Conclusion

As the music industry continues to evolve, the strategic appointment of Ariana Arciniega signals a new chapter for Intercept Music. With her expertise guiding their initiatives, the company is poised to make significant strides in delivering innovative solutions tailored for independent artists globally. This shift not only reaffirms Intercept Music’s dedication to supporting independent musicians but also sets a precedent for the future of music distribution and marketing.

For more information about Intercept Music and its services for independent artists, visit interceptmusic.com.