#USA #Dallas #hospitality technology #Craftable #David Cantu

Craftable Appoints David Cantu as New CEO

Craftable, a prominent technology platform in the hospitality sector, has officially welcomed David Cantu as its new Chief Executive Officer (CEO). This announcement marks a significant shift in leadership as the company aims to further innovate and grow within the industry.

David Cantu: A Leader in Hospitality Technology

Cantu brings over 20 years of invaluable experience in both hospitality and technology arenas. Before joining Craftable, he was the CEO of Black Box Intelligence and played a pivotal role at HotSchedules, where he served as the Chief Customer Officer. His extensive background in hospitality technology makes him uniquely qualified to lead Craftable through its next growth phase.

In his new role at Craftable, Cantu aims to leverage his rich experience to spearhead growth, drive innovation, and enhance the company’s focus on artificial intelligence (AI). He has a history of driving technological transformation in the hospitality sector, which will be critical as Craftable seeks to redefine how hospitality operators manage their businesses.

Samuel Zats Transitioning to Strategic Initiatives

Alongside the appointment of Cantu, Samuel Zats, co-founder and outgoing CEO, will shift his focus towards driving technology transformation and strategic innovation in the hospitality industry. Having led Craftable for over a decade, Zats has been instrumental in shaping the company’s trajectory and growth and will now concentrate on expanding Craftable's AI capabilities and laying the groundwork for future developments.

Zats commented on the leadership transition: “Bringing David on board amplifies our leadership team, and we are excited to partner in driving growth that strengthens Craftable’s market position. Together, we will advance our impact – from technological capabilities to market reach, particularly focusing on AI, where we have immense potential.”

A New Brand Identity

A noteworthy aspect of this leadership change is the forthcoming unveiling of a refreshed brand identity for Craftable. This new branding reflects the company's commitment to innovation, curiosity, and a customer-centric approach. Craftable aims to empower hospitality operators by providing them with smarter, AI-powered tools for better decision-making and seamless operations.

Cantu expressed his enthusiasm for joining Craftable: “I have seen firsthand the challenges operators face, and the potential technology has in turning obstacles into opportunities. Craftable has an extraordinary team already in place, and I am excited to further its mission to help hospitality businesses thrive.”

The Future of Craftable

As Craftable embarks on this new journey with Cantu at the helm, the company remains focused on simplifying operations for restaurants and hotels alike, ensuring operators have the necessary tools to succeed. The leadership change signifies Craftable's readiness to embrace the future of hospitality technology, reinforcing its commitment to delivering value and transformative solutions.

The company was founded in 2015 and has positioned itself as the leading cloud-based management solution for the hospitality industry. With over 60 live point-of-sale integrations and around 5,000 supplier connections, Craftable processes billions in transactional volume and has helped clients save over $2 billion annually.

With a new leader and a revitalized focus, Craftable is poised to continue shaping the future of hospitality technology and making a lasting impact on the industry. Discover more about Craftable’s innovative approach and services at craftable.com.