#USA #Amsterdam #Adyen #Uplift #Personalize

Adyen Introduces 'Personalize' for Enhanced Payment Experiences

In a strategic move to revolutionize online payment experiences, Adyen has announced the launch of Personalize, a powerful addition to its Adyen Uplift payment optimization suite. This innovative solution leverages artificial intelligence to adjust checkout processes based on individual shopper behaviors, enabling businesses to enhance conversion rates while simultaneously lowering transaction costs.

Background and Impact of Adyen Uplift

Originally introduced in January 2025, Adyen Uplift has already made significant strides in aiding over 6,500 businesses to improve their conversion rates beyond the industry average by approximately 1.19%, with some even achieving a remarkable increase of up to 6%. The platform has effectively lowered payment processing costs by 9.4% on eligible traffic and reduced false positives (legitimate transactions blocked) by an impressive 42%, showcasing its efficiency.

With the launch of Personalize, the service aims to further improve the customer checkout experience by recognizing individual buyer preferences and providing payment options tailored specifically to them. This dynamic customization is a crucial step in resolving many challenges faced in traditional online checkout scenarios.

Identifying and Addressing Checkout Challenges

Traditional online payment systems often lack flexibility, forcing all customers into the same rigid checkout process. According to a study by Adyen, 37% of shoppers abandon their purchase when the checkout process is perceived as slow or cumbersome. Furthermore, 72% of businesses have reported that high transaction fees impose significant pressures on their profit margins.

Personalize aims to alleviate these issues by implementing dynamic identification, which uses extensive transaction data to recognize shoppers before they finalize their purchases. This approach allows for the automatic presentation of preferred payment methods, leading to a quicker, more user-friendly experience and a reduction in cart abandonment.

The Vision Behind Personalize

Carlo Bruno, Vice President of Adyen Products, emphasizes the importance of minimizing friction during checkout without increasing risk. He states that Personalize achieves this balance by instantly identifying buyers, allowing businesses to curate a smooth and secure experience from the very first interaction. By adapting the experience to suit individual preferences, merchants can streamline the checkout process, protecting profits without sacrificing user experience.

Enhancing Efficiency and Security

Not only does Personalize expedite the checkout experience, but it also enhances security and profit margins. By emphasizing cost-effective payment methods and detecting risk signals prior to payment attempts, businesses can optimize their strategies. Early data suggests that merchants implementing the system can boost their conversion rates by up to 6% while reducing transaction costs by as much as 3%.

Early Results and Future Prospects

Pilot projects demonstrate the effectiveness of Personalize in helping businesses achieve these dual goals of managing transaction costs and improving customer satisfaction. For instance, Tebi, a hospitality technology platform, reported savings of 4.26% alongside an increase of 0.8% in checkout conversions following the implementation of the new product.

Marc Hoynck, Head of Integrations and Payment Products at Tebi, notes that collaboration with Adyen has enabled them to create a checkout system that adapts seamlessly to real-time customer preferences. According to him, when the final stage of the customer journey is tailored to the individual, it translates into retained sales that would have otherwise been lost due to friction, alongside lowered transaction fees.

Conclusion

The Personalize module is now accessible to Adyen clients as part of the Adyen Uplift suite. With this innovative approach to real-time payment customization, businesses are set to enhance their customer relationship dynamics through an improved payment experience. For more information about this new product offering, visit Adyen's website.

About Adyen

Adyen (ADYENAMS) serves as the leading financial technology platform for top-tier companies, offering end-to-end payment capabilities, data-driven insights, and comprehensive financial products all within a singular solution. By partnering with esteemed companies like Meta, Uber, HM, eBay, and Microsoft, Adyen continues to elevate its product offerings consistently as part of its standard operations with ongoing announcements on new features and improvements.