Ajinomoto Partners with Pro eSports Team REJECT to Boost Nutrition and Performance

Ajinomoto Co., Inc., headquartered in Chuo-ku, Tokyo, has recently announced a significant sponsorship agreement with the professional eSports team REJECT, managed by REJECT Co., Ltd. This partnership, commencing on April 1, 2026, aims to enhance the nutritional support for the team through Ajinomoto's frozen meal products, particularly focusing on their brand “Aete,®” as they strive to contribute to the eSports scene using AminoScience®.

eSports, an abbreviation for Electronic Sports, has seen an impressive growth in fan engagement, peaking at around 9.67 million in 2024—a 13% increase from the previous year. Projections suggest that this number could reach 15 million by 2026, especially with eSports being included as an official competition in the upcoming 20th Asian Games set to be held in Nagoya, Aichi Prefecture.

Ajinomoto has a long-standing commitment to providing nutritional support for athletes across various disciplines. Recognizing the vital role of diet and lifestyle in maintaining peak performance, the company intends to explore optimal dietary practices tailored for eSports players through this collaboration with REJECT. This partnership will not only boost the performance of individual players but will also advocate the importance of nutrition within the broader eSports community, reaching players and fans alike.

As part of the sponsorship agreement, which is set to run until March 31, 2027, Ajinomoto will offer several key benefits including:
1. Provision of Ajinomoto's products to players associated with REJECT,
2. Collaboration on research aimed at enhancing eSports performance through nutritional strategies,
3. Joint participation in various marketing activities related to eSports.

REJECT, established in 2018 and managed by CEO Shoya Koyama, operates from its headquarters in Toranomon, Minato-ku, Tokyo. The organization not only promotes and manages its professional eSports team but also engages in various promotional business activities within the industry.

Ajinomoto’s purpose is to contribute to the well-being of individuals, society, and the planet through AminoScience®. The recent collaboration with REJECT embodies this mission, aiming to foster growth within the entire eSports ecosystem and enhance the well-being of players and fans alike.

For further details about REJECT, you can visit their official website at REJECT.

Ajinomoto Group is committed to achieving a well-balanced lifestyle with its motto, 'Eat Well, Live Well.' This sponsorship with REJECT not only signifies a mutual growth opportunity but also the importance of nutrition in fostering high-performance eSports competitions and supporting community well-being.