#USA #Fort Atkinson #PAVE/X #Women Leadership #FORCE

FORCE: A New Initiative Elevating Women in Pavement

The paving industry has traditionally been dominated by strong male leaders, shaping the very infrastructure of communities across the nation. However, a new initiative called FORCE is working to change this narrative by empowering female leaders in the paving sector. This groundbreaking movement is dedicated to fostering mentorship, connection, and leadership development for women in the industry.

A New Era of Support and Growth

Officially launching as a female-forward community, FORCE aims to unite women in various sectors within the pavement and contracting industry, including manufacturing, distribution, and entrepreneurship. The initiative stems from the momentum created by PAVE/X The Pavement Experience, an influential event that unites paving professionals.

FORCE provides its members with exclusive access to significant industry opportunities, including invitations to networking receptions, discounted educational programs, and participation in industry awards. This allows women to expand their influence, explore business opportunities, and actively contribute to the industry's future.

Real Experiences Drive the Vision

The concept behind FORCE is deeply rooted in real industry experiences. Amy Schwandt, Chief Revenue Officer of IRONMARKETS and Co-Founder of FORCE, recalls entering the paving industry at just 21 without any female peers or mentors. She learned the ropes in a male-dominated setting and championed the belief that things can improve for future generations.

Jessica Lombardo, also a Co-Founder of FORCE and Event Director of Content and Programming, had a different experience with the presence of a mentor. Her journey highlighted the transformative power of guidance and representation in the industry. “Having a female mentor showed me I didn’t have to be afraid of being a woman in rooms where I was the only one,” Lombardo reflects.

These contrasting journeys motivated the establishment of FORCE, emphasizing the importance of mentorship and collective growth.

Addressing Key Industry Needs

FORCE recognizes that mentorship and connection are vital, particularly for women who often struggle to find female role models in the industry. Lombardo underscores that the initiative is not about separating women from their male counterparts but rather about enhancing and elevating all leaders.

The program creates intentional spaces for women to grow their leadership capabilities and foster relationships that promote career advancement. By focusing on these areas, FORCE aims to boost female representation in the paving business, providing resources that help women confidently navigate industry dynamics.

A Commitment to Long-term Impact

The launch of FORCE represents a sustained commitment to enhancing the visibility of women in the asphalt and pavement community. It goes beyond being just an initiative; it serves as a pledge to cultivate leadership and improve the future landscape of the industry. As a member of FORCE, women are encouraged to join this transformative movement, step into their roles with confidence, and contribute to the ongoing evolution of the paving market.

To learn more about this initiative or to become involved, visit www.forcefemaleleaders.com.

About FORCE Female Leaders in Pavement

FORCE is dedicated to uniting and advancing women in the paving and pavement maintenance industry, emphasizing mentorship, education, and strategic connections. The initiative aims to help women expand their businesses and influence while shaping the future of pavement.

About PAVE/X The Pavement Experience

PAVE/X The Pavement Experience stands as a premier event bringing together paving professionals to learn and connect. With innovative educational opportunities and networking events, it continues to be the go-to for those seeking to excel in the paving industry.

Conclusion

As the paving industry evolves, so too does the role of women within it. FORCE is an inspiring initiative that highlights the need for mentorship and representation, paving the way for future generations of female leaders in this essential sector of infrastructure development.