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Virtual Market 2026 Summer and VketReal 2026 Summer: A Unique Celebration of Metaverse and Reality

HIKKY, the leading company in XR events, has just unveiled exciting news for fans of virtual experiences. The widely anticipated "Virtual Market 2026 Summer" will take place from July 11 to July 26, 2026, while its real-life counterpart, "VketReal 2026 Summer," will happen over two days on July 25 and July 26 at Bell Salle Akihabara, covering both the first and second floors.

Join the Celebration of Creativity

The Virtual Market, often referred to as Vket, has gained distinction as one of the world's largest metaverse events, amassing numerous records and an impressive reputation. This year’s event marks the 16th iteration, promising a platform for users to explore, interact, and immerse themselves in captivating digital environments. The VketReal event serves as a bridge connecting the metaverses' creativity with tangible experiences, making it a unique gathering for enthusiasts from all walks of life.

Showcasing Innovation:

Both events are open for participation from businesses and organizations aiming to showcase their products and services. Companies are invited to set up booths at unique virtual venues inspired by Akihabara and New York's Broadway, alongside an easily accessible real-life venue at Bell Salle Akihabara. This duality of presentation creates an innovative space where attendees can experience products in virtual settings before engaging with them in reality.

Unique Immersive Experience

The structure of both events allows brands to leverage immersive experiences for promotional purposes like never before. Participating companies can design engaging activities—from games utilizing their products to avatar-led interactions—ensuring visitors gain insights about their brands in a fun and enjoyable way. This model not only brings brands closer to audiences but enables them to foster a community of enthusiasts passionate about their products.

Interest in the events has never been higher, with 2025's VketReal witnessing sold-out ticket sales ahead of the event, stunning visitors and creating a buzz across Akihabara. Each participant takes home their experiences, contributing to a ripple effect of shared excitement and increased brand loyalty through social media and peer discussions. This cycle symbolizes what makes Vket and VketReal truly unique: a constantly growing value derived from the interplay of virtual and physical interactions.

Embracing Co-Creation in Marketing

The synergy between participants and companies transforms Vket into a hub of co-creation marketing opportunities. Attendees can join themed sections and experience virtual realities through their avatars, deepening their connections with brands while enjoying varied XR content. HIKKY aims to create a welcoming environment for interaction, merging physical and digital worlds seamlessly and enhancing the understanding of both sectors.

Get Involved and Discover More

For companies and municipalities interested in participating in this year's events, inquiries are encouraged via provided links. Detailed information regarding each booth concept will be rolled out in upcoming announcements through the official Vket channels, including their X account and Discord. Companies can look forward to a broader reach and brand enhancement opportunities unlike any other.

What is Vket?

To clarify, Vket is a massive event held in the metaverse, where attendees can step into avatars and find various physical products—from 3D items to clothing—while enjoying live entertainment and immersive attractions. Since its inception in 2018, Vket has welcomed over 1.3 million visitors annually, creating a vibrant community while securing multiple Guinness World Records for its unparalleled scale and engagement.

HIKKY prides itself on blending culture, technology, and creativity to foster an exciting environment for all participants. They are working tirelessly to promote a model where virtual and real experiences converge, making XR a staple in company marketing strategies.

About HIKKY

HIKKY is an XR company devoted to creating unforgettable experiences by blending virtual culture with the latest technologies. Founded in 2018, they have launched various initiatives, including the prominent Virtual Market and VketReal events. Led by CEO Yasushi Funakoshi, the company strives to innovate and push boundaries in both experiential and promotional realms.

To learn more about Vket or explore past exhibitors, visit the links below for additional resources and insights into the future of metaverse engagement.