Exploring Our Future: The Financial Literacy Event by Gibraltar Life and Yoshimoto Kogyo

On November 7th, 2025, Gibraltar Life Insurance Co., Ltd. and Yoshimoto Kogyo Co., Ltd. held an engaging financial variety event titled "THE 笑金Live 未来を考える夜 -覗こう！描こう！私たちの未来-" in Tokyo. This event, part of their collaboration known as the "Smile Money Project," aims to improve financial literacy among the younger generation. The archived footage of this lively night is now available on Gibraltar Life's official YouTube channel.

MCed by the comedy duo Football Hour, the event featured a lineup of popular entertainers from Yoshimoto Kogyo who entertained the audience while delivering crucial financial insights. The main theme revolved around future life events that young adults in their 20s may likely face, including cohabitation, marriage, education, and home buying—all presented through sketches, discussions, and expert commentary.

Event Highlights

The event took place at the Jiji Press Hall and witnessed an enthusiastic assembly of comedians, including NON STYLE's Ishida and the duo Mayurika. The audience enjoyed a blend of comedy and valuable information about managing money and navigating life’s big decisions.

In a humorous sketch, the story revolved around a 27-year-old man, Takao, planning a surprise proposal for his girlfriend, Naoko, who is 25. The sketch humorously depicted how the couple confronts the challenges of managing finances while falling in love and planning their future.

During the talk segments, the performers candidly discussed their personal experiences with financial management. Ishida emphasized the unpredictability of life events, stating, "You never know what's going to happen," particularly referring to his responsibilities as a father of three. The topics ranged from budgeting for significant life events, such as weddings, to the complexities of home ownership.

More Comedic Insights

The show engaged the audience further with interactions about real-life expenses. For instance, in one skit featuring Naoko and Takao as newlyweds, they experience tension with a critical friend whose financial issues reveal realities most couples face. In this comedic format, vital lessons were woven throughout, such as budgeting for weddings, the costs associated with children's education, and the challenge of affording a home.

The panel discussions highlighted financial aspects of love and life, revealing that the average costs of engagements and weddings can exceed ¥4.5 million in Japan. As the event continued, the importance of planning and understanding one’s fiscal situation was seamlessly integrated into the comedy routine.

Furthermore, attendees discovered the necessity of a life planning sheet, a tool recommended by Gibraltar Life for visualizing future finances. Panelist and financial expert Kunimichi noted, "Knowing your current situation is critical for any effective management of finances."

In a lighthearted moment, despite revealing his thoughts on spending, comedian Araikawa's humorous admission about regretting buying an oversized rice cake drew laughter and relatable nods from the audience.

The Path Forward: Smile Money Project

This enlightening event is just one of the initiatives under the Smile Money Project launched in April 2024, aimed at enhancing financial literacy for all age groups across Japan. With the goal of ensuring a society where financial understanding leads to peace of mind and wellness, the collaboration between Gibraltar Life and Yoshimoto Kogyo continues to grow.

The project emphasizes the importance of financial education as a vital skill set for future generations. A promotional video narrating this ambitious initiative, featuring Football Hour's Iwao Nozomi, is also available on Gibraltar Life's YouTube channel.

As both companies strive to incorporate elements of entertainment and laughter, they aim to provide tools and information that help individuals navigate their financial futures successfully, ensuring they step confidently into the next stages of their lives.

Watch the Event!

Don’t miss out on the archived footage of this entertaining and informative financial variety event. Check it out on Gibraltar Life Insurance’s official YouTube channel: Watch Here.

Join Gibraltar Life and Yoshimoto Kogyo as they continue to promote financial literacy and happiness in managing money for a brighter future!