World Sports Economy Summit: A New Frontier for Global Sports Collaboration and Innovation

The Inaugural World Sports Economy Summit in London

On May 11, 2026, the inaugural World Sports Economy Summit (WSES) took place in London, marking a pivotal moment in the realm of international sports. This event served as a premier forum focusing on the intertwined spheres of sport, finance, and technology. Its scheduling coincided with the climax of prominent events like the World Snooker Championships and the ITTF World Team Table Tennis Championship Finals, creating an electrifying atmosphere throughout the UK.

Hosted by World Sports Economy (WSE) Ltd and organized by Branding Shanghai, the summit garnered support from notable entities such as the UK Department for Business and Trade (DBT) and the China-Britain Business Council (CBBC). Esteemed organizations in the sports realm, including the World Professional Billiards and Snooker Association (WPBSA), the International Table Tennis Federation (ITTF), and Table Tennis England (TTE), also provided their backing. The event was further enriched by partnerships with leading enterprises like Shanghai Jiushi Group, Li-Ning, DHS, and DL Holdings.

Opening Remarks and Keynote Speakers

The summit commenced with inspiring opening remarks from Jasmine Pang, the Founder and Chair of Branding Shanghai and the Executive Director of WSES. This was followed by impactful addresses from various dignitaries: Rupert Daniels, Director of Services at DBT, WANG Qi from the Chinese Embassy, Peter Burnett OBE, Chief Executive at CBBC, and Petra Sörling, IOC Member and ITTF President. These speeches set a tone of optimism and collaboration across borders.

The morning sessions delved into the digital transformation of sports assets — a crucial topic in today’s environment. Notable experts, including Michael Gu Jiqing, Vice-President of Shanghai Jiushi Group and President of Shanghai Shenhua FC, shared insights on managing prestigious sporting events like the Formula 1 Chinese Grand Prix. Panel discussions featuring industry leaders like Li Yi from MIGU Video and David Murray from World Women's Snooker further highlighted the evolving landscape of sports through digital innovation.

One particularly engaging segment was the Table Tennis Centenary Panel, which brought together LOU Shihe, General Manager of Double Happiness, and