#Japan #Tokyo #FamilyMart #Demon Slayer #ufotable

FamilyMart's Successful Collaboration with Demon Slayer

FamilyMart, a well-known convenience store chain in Japan, has celebrated a major achievement in its collaboration with the hit anime series "Demon Slayer: Kimetsu no Yaiba." Since July 15, 2025, the campaign titled "Take a Break with Tanjiro and Friends" has witnessed phenomenal sales, surpassing a whopping 2.4 million products sold within just two weeks of its launch.

The collaboration is part of FamilyMart's initiative to provide unique offerings that delight customers, aligning with their motto of "your happiness." This campaign coincides with the release of the movie "Demon Slayer: Infinity Castle Arc - Chapter One," which began screenings nationwide on July 18, 2025. As part of this collaboration, FamilyMart has introduced nine different products inspired by the beloved characters from the anime, attracting fans and customers alike across approximately 16,300 FamilyMart locations throughout Japan.

Popular Products from the Campaign

Among the products released during the campaign, several have emerged as particularly popular among fans, showcasing creativity and tie-ins with the show:

1. Tanjiro & Giyuu's Bond Rice Balls (2-piece set)
- Price: 398 yen (tax included)
- Details: Inspired by Tanjiro and Giyuu's iconic haori colors, this set comprises rice balls filled with a blend of nozawana seaweed and ume shiso flavor, accompanied by kelp tsukudani.

2. Tanjiro's Matcha Cream Roll (with Anko)
- Price: 170 yen (tax included)
- Details: A delightful green and black roll cake reminiscent of Tanjiro, containing matcha cream and sweet red bean paste.

3. Shinobu Kochou's Purple Melon Bread (with Purple Sweet Potato Cream & Whipped Cream)
- Price: 178 yen (tax included)
- Details: A purple melon bread inspired by Shinobu, filled with creamy purple sweet potato and milk-flavored whipped cream.

4. Infinite Potato Chips (Nori Salt Flavor)
- Price: 238 yen (tax included)
- Details: These chips are designed to be irresistibly snackable, boasting a blend of savory seaweed and salt for a delightful taste.

These items are not only a feast for the palate, but they also immerse fans in the world of "Demon Slayer".

Special Campaigns and Exclusive Merchandise

In addition to these delicious products, FamilyMart is also running various campaigns to engage fans further. By purchasing targeted items and using the FamilyPay app, customers can collect stamps to enter contests for exclusive campaign merchandise, including a chance to win limited edition prizes.

Unique Merchandise

Fans can also look forward to special merchandise available exclusively through FamilyMart Online. This includes:

• - Demon Slayer Dessert Glass & Spoon Set (Tomioka Giyuu Version) - 5,800 yen
• - Demon Slayer Dessert Glass & Spoon Set (Kochou Shinobu Version) - 5,800 yen
• - Demon Slayer 9 Pillar Hand Towel Set - 7,100 yen

These collectibles embody the characters from the anime, with intricate designs that fans will appreciate.

Themed Store Experience

Tokyo's Asakusa has a limited-time decorated FamilyMart location that evokes the atmosphere of the "House of Wisteria", complete with character panels and themed decor, offering fans an immersive experience until August 4, 2025.

About Demon Slayer

Originally based on the popular manga by Koyoharu Gotouge, "Demon Slayer" has captured the hearts of millions with its intense narrative and character development, combined with Ufotable's stunning animation. Since its anime debut in 2019, it has achieved impressive viewership and critical acclaim. From feature films to television series, the franchise continues to expand globally, illustrating the enduring appeal of its story of tragedy, heroism, and friendship.

More details about the series can be found on the official website here.

As FamilyMart continues to innovate and bring joy to its customers, this collaboration with "Demon Slayer" stands as a testament to the power of beloved stories in uniting fans and enhancing their daily experiences.