#Japan #Tokyo #Ryohei Suzuki #MEGA BIG #Japanese Lottery

An Insight into Ryohei Suzuki's Latest MEGA BIG TV Commercial

On January 4, 2026, the highly anticipated TV commercial titled "The 12 Billion Yen Guide: Okuyama's Virtues" featuring actor Ryohei Suzuki will air nationwide in Japan. This commercial is part of the MEGA BIG lottery campaign, which boasts Japan's highest-ever grand prize of 12 billion yen for a single ticket costing only 300 yen.

The Japan Sports Promotion Center (JSC) continues to excite lottery enthusiasts with numerous high-stakes draws, having already seen 34 lucky winners take home the staggering 12 billion yen jackpot. With the aim of keeping the thrill alive for its audience, the new commercial will be accompanied by released behind-the-scenes footage and an interview with Suzuki starting January 5 at midnight.

In this commercial installment, Suzuki plays the character "Okuyama," a guide to the impressive 12 billion yen prize. The scene features a comical battle of virtues as Okuyama attempts to help an elderly woman, only to be challenged by a rival who steps in to draw the prize towards himself. This engaging narrative spotlights both characters as they humorously compete to see who can perform more good deeds to win the chance at the immense fortune.

The spot opens with Okuyama noticing an elderly woman struggling at the foot of a staircase and deciding to lend a hand. As he bends down to offer her a piggyback ride, another man unexpectedly appears, saying, "No, let me help!" This humorous exchange leads to a laugh-out-loud contest of good deeds, as both characters realize they are competing to accumulate virtuous points to attract the enormous prize to themselves.

The new MEGA BIG commercial will be available to view in different lengths, including a 30-second version and a shorter 15-second one. Watch the 30-second version here. and the 15-second version here..

Official website: MEGA BIG Official Site | Follow on X: Official X

Behind the Scene Insights

Suzuki arrived on set, striking an adorable "peace" pose for the making-of footage. The filming took place outdoors at a staircase where the two male characters gradually approach the elderly woman. The playful acting led to spontaneous improvisation, creating a lively atmosphere on set. An abundance of takes were required for a scene where Suzuki and his co-star had to crouch and mimic a rabbit hop while still remaining comically boastful about their intentions.

In one striking visual, Suzuki was photographed riding a white horse in the studio, showcasing his range of expressions against the sounds and movements of the galloping animal. Staff members were astounded by his charisma, cheering, "So cool!" Despite occasional hiccups—like the horse unexpectedly starting to walk away—Suzuki handled the situation with grace.

An Interview with Ryohei Suzuki

Reflections on the Commercial Shoot

Suzuki expressed, "The shooting was enjoyable, as always. I think the interactions with the co-stars added a unique charm. I hope that the big guys inching towards the old lady appear endearingly funny!" He further mentioned that the MEGA BIG ethos of accumulating virtues was particularly well depicted in their teamwork, highlighting a sense of unity among participants.

Thoughts on the Portrayal of Virtue in Every Day Life

Inquiring about whether he would be the type to yield his spot in such scenarios, he chuckled, "Honestly, those situations don't often happen, but in the spirit of virtue, I probably would yield! At the end of it, as long as the elderly lady receives help, that's what matters!"

Audience Reception of the Million-Yen Franchise

This installment marks the fifth in the Okuyama series, and Suzuki has noticed a positive response from the public. Friends abroad, particularly, enjoy catching glimpses of the CM during visits to convenience stores.

What Does Suzuki Do to Accumulate Good Deeds?

For Suzuki, the act of helping those in need comes naturally, especially when he observes someone struggling. Whether it's assisting foreign tourists with purchasing train tickets or simply lending a hand, he believes that offering help can make a real difference.

Future Aspirations

When asked about what he’d do with the 12 billion yen prize if he were to win it in 2026, Suzuki dreamily shared that he would love to go on a round-the-world journey aboard a luxury cruise ship, with plenty of mochi to enjoy along the way. He comfortably estimates that it'd take him several billion yen to enjoy those adventures!

His Unbreakable Habit

When humorously asked about quirks, he noted, "I must wear socks to sleep!" Despite what traditional wisdom might say, Suzuki has found that a cozy pair of socks keeps his feet warm and combats his cold tendencies during winter nights.

Overall, Suzuki's infectious positivity and dedication not just to his craft but also to virtuous living shine through in this delightful new MEGA BIG campaign.

The MEGA BIG lottery game continues to support sports in Japan by redistributing a portion of proceeds towards enhancing sports facilities and developing future athletes, having allocated approximately 288.4 billion yen since it began in 2002.
Keep an eye out for Suzuki’s engaging new commercial and consider participating in the MEGA BIG lottery, where playing not only offers a chance to win but also benefits Japanese sports!

Making and Supporting Sports in Japan

The overwhelming majority of the profits generated from these lottery games, after deducting payout costs and operational expenses, are redirected to vast sports development initiatives, helping create a brighter future for generations of athletes to come. Following 2025, they still aim to innovate the product offerings ensuring accessibility and effectiveness for improving sports promotion across Japan.