#Japan #Tokyo #Giftee #e-gift #Fan Culture

The Influence of e-Gifts on Fan Engagement and Relationships

In the rapidly evolving landscape of fan engagement, the recent survey conducted by Giftee, a Tokyo-based e-gifting platform, has shed light on how e-gifts influence relationships between fans and creators. The survey, carried out from October 16 to 19, 2025, coincided with the “Great Fan Day” celebrated on November 4, showcases striking insights on how e-gifts are reshaping interaction within various fandoms.

Survey Objectives and Demographics

The primary aim of the survey was to understand the impact of e-gifting on fan activities, exploring both perspectives: that of the fans (the givers) and the creators (the receivers). Targeting members of Giftee’s platform, the survey drew responses from 1,876 fans and 96 creators, including YouTubers, VTubers, idol groups, and various other artist categories.

Key Findings: Strengthening Connections

The results revealed that a remarkable 97% of creators felt that receiving e-gifts brought them closer to their fans, highlighting a significant emotional connection fostered through digital gestures. This sentiment was echoed by 73% of creators expressing their gratitude publicly on social media platforms upon receiving e-gifts, thus enhancing two-way communication.

Fans’ Insights: Expecting Feedback

From the fans' perspective, around 82% indicated a strong expectation for acknowledgment from their admired creators upon sending e-gifts. This expectation positions e-gifts not merely as transactions but as pivotal moments in the fan-creator relationship.

The Shift Towards Digital Gifts

The survey also highlighted a shift in gifting trends. Approximately 72% of creators mentioned that they receive e-gifts more often than physical ones, showcasing a digital transformation in how appreciation is expressed. The findings suggest that e-gifts are becoming the dominant form of expression within fan activities, from birthday celebrations to thank-you notes.

Enhancing Engagement: A New Normal

For fans, the e-gift experience has not only increased the frequency of gifting but has also encouraged deeper interactions with fellow supporters. About 40% of fans reported engaging in e-gifting activities within their communities, with many also buying e-gifts for fellow fans (57%) alongside their favorite creators (29%).

Dramatic Increase in Gift Frequency

The survey further demonstrated that 78% of fans who send e-gifts to creators noted an increase in the number of gifts they send. This dramatic rise in gifting frequency indicates that e-gifts may enhance the feeling of being appreciated, subsequently fostering further engagement from both sides.

E-Gifts as Communication Tools

E-gifts serve as a bridge for fan-creator dialogues. With 66% of creators claiming to receive gifts more frequently due to e-gifting, the integral role these gifts play in enhancing the dynamic between creators and fans is clear. Additionally, many creators noted that receiving gifts leads to increased participation from fans, sparking new conversations and interactions.

Meaningful Connections

Multiple creators shared specific instances where e-gifts sparked meaningful interactions:

• - A creator expressed, “After receiving an e-gift, I illustrated a thank you, which delighted the fan who sent it, creating a beautiful cycle of appreciation.”
• - Another creator shared, “When I used an e-gift at a restaurant, I shared my experience online, which led to fans discussing their favorite orders, deepening our connection.”

These anecdotes reflect how e-gifts catalyze not only gratitude but also community camaraderie, illustrating the underlying power of these digital gifts.

Conclusion: A Transformative Tool in Fandom

The findings of this survey signify a transformative moment in how fans and creators interact. E-gifts have transitioned from simple tokens of appreciation to essential tools that stimulate engagement and intimacy within fandoms. With the growing adoption of e-gifting, their potential to facilitate deeper connections and enhance community involvement cannot be overstated.

As we look toward the future, it is evident that e-gifts will continue to play a crucial role in shaping the dynamics between fans and creators, inviting new possibilities for interaction, appreciation, and supportive relationships within the realm of fandom.

For more information and to explore the diverse e-gifting options, visit Giftee's official website and consider how you can celebrate your favorite creators with thoughtful digital gifts.