#Japan #Sensitive Skin #Tokyo #Skincare Brand #DECENCIA

Decencia Unveils First TV Commercial on Sensitive Skin

On January 30, 2026, Decencia, a skincare brand under the Pola Orbis Group, will air its inaugural TV commercial titled "Adult Skin is Sensitive". This significant media venture aims to shed light on the often-overlooked problem of sensitive skin that many women face today.

The Backstory: Raising Awareness on Hidden Sensitive Skin

Research conducted by Decencia indicates that numerous women are dealing with chronic dryness and sudden skin troubles, yet fail to recognize themselves as having sensitive skin. Caught up in their busy lives—balancing work, childcare, and other commitments—these women tend to overlook essential signs from their skin. With the aim of highlighting this issue, the commercial seeks to provide a new perspective: their discomfort could possibly be related to skin sensitivity.

The CM Narrative: "Adult Skin is Sensitive"

The commercial effectively captures the skin concerns of the adult demographic, such as loss of elasticity, dryness, and fluctuations. It provocatively questions whether their current skincare routine is fitting for their needs. Backed by solid scientific principles developed in collaboration with the Pola Chemical Industry Research Institute, Decencia emphasizes a dual commitment to both sensitive skin and aging care. The highlight of the commercial is the promotion of Decencia Cream, featuring the proprietary technology, "Vitalcycle Veil®". It culminates by encouraging viewers to take the first step towards understanding their skin via a trial set available for just 10 days.

Commercial Details

• - Title: Decencia "Adult Skin is Sensitive" (15 seconds)
• - Air Date: Launching in January 2026
• - Broadcast Area: Initially across Hokkaido region (notably Sapporo Television)
• - Video URL: Watch Here

Promotions: Collaboration with Sapporo Television

In conjunction with the commercial airing, Decencia is excited to announce various promotional activities throughout the Hokkaido area. These initiatives include features on local information programs and exclusive events at @cosme STORE in Sapporo Steller Place. Through these grassroots efforts, Decencia aims to provide a host of opportunities for customers to engage with their skin barrier care solutions.

Pioneering the Campaign in Hokkaido: Catering to Harsh Winter Skin Conditions

Decencia's decision to kick off its first TV commercial-linked promotional campaign in Hokkaido stems from a commitment to address sensitive skin issues, particularly during the unique challenges presented by the region’s severe winter conditions. Touted for extreme low temperatures combined with low humidity, Hokkaido winters create a hostile environment for skin, further exacerbated by significant indoor heating that leads to dramatic temperature fluctuations. This winter season, predictions of uncharacteristic pollen levels only heighten the potential for skin issues. Decencia's focus on providing solutions to those enduring these tough conditions exemplifies its dedication to empowering individuals to care for their skin.

Product Insights

• - Decencia Cream (For Sensitive Skin)

- Price: ¥6,380 (tax included); Refill: ¥6,050 (tax included)
- This high-performance cream, developed through innovative skin barrier research, utilizes Decencia's exclusive "Vitalcycle Veil®" technology. Its indulgent texture melds seamlessly into the skin, offering it protection while delivering essential hydration for a firm and radiant complexion.
- View Product

• - Decencia Trial Set O/L × S/C

- Special introductory price: ¥1,480 (tax included)
- This trial set allows first-time users to experience Decencia’s combination of sensitive skin care and aging care, featuring the Decencia Cream along with a lotion, wrinkle improvement serum, and deep moisturizing serum over a span of 10 days.
- Explore the Set

Where to Buy

• - Official DECENCIA Online Shop: Visit Here
• - @cosme STORE (selected locations) & FLAGSHIP outlets: Store Locator
• - Various comprehensive online shopping platforms.

About DECENCIA Inc.

Decencia is a skincare brand under the Pola Orbis Group, dedicated to sensitive skin. Based on the craftsmanship and unique knowledge gained at the Pola Chemical Industry Research Institute, Decencia pursues product development focused on essentials. With a mission to eliminate skin inequities, Decencia is committed to providing relief for those grappling with sensitive skin.

• - Official DECENCIA Online Shop: Visit Here
• - Corporate Website: Visit Here
• - Customer Center Contact: Tel 0120-714-115