A Growing Concern: Are Women Feeling Less Beautiful Over Time?

Increasing Awareness of Beauty Decline Among Women

In today’s fast-paced world, where self-care can often take a back seat, recent statistics shed light on changing perceptions of beauty among women aged 20 to 59. Conducted by Bizki, the parent company of the popular beauty information platform Kirei Style, this survey involved a nationwide sample of 2,000 women. The results were telling: a notable 55.5% of respondents admitted to feeling a decline in their beauty awareness compared to previous years.

Survey Overview

The survey, conducted through online research on February 17, 2025, posed a simple yet resonant question: "Do you feel that your sense of beauty has diminished over time?" Here are the options provided to participants:
1. I feel it
2. I somewhat feel it
3. I don't feel much
4. I don’t feel it at all

Among the respondents, 23.5% acknowledged feeling a decline in beauty awareness, while 32.0% somewhat felt the same. Conversely, those who believed they had not experienced a decline were 44.6% combined, with 29.7% stating they don't feel much change and 14.9% declaring no decline at all.

Age Breakdown and Insights

The most striking aspect of this survey was the correlation between age and perceived beauty awareness. The data suggests that as women age, they are more likely to feel a decline in their beauty consciousness:

- 20s: 39.4%
- 30s: 40.0%
- 40s: 60.4%
- 50s: 62.2%

This trend indicates that various life events and the need to adapt beauty methods as one ages might contribute to the sense of diminishing self-care efforts. Interestingly, nearly 60% of women in their 20s claimed they did not feel a decline, possibly due to the influence of social media trends and the excitement around romantic and fandom activities that keep them engaged with beauty.

The Influence of Parenthood

The survey also examined how motherhood influences beauty perception. Results indicated that women with children were more likely to feel a reduction in their beauty awareness. This can be attributed to numerous factors, such as time constraints, shifting priorities, and changes within their social environments. The complex interplay of these elements may lead mothers to believe that their focus on self-care has decreased compared to when they were child-free.

Conclusion

The revelations from this survey highlight a significant shift in how women perceive their beauty awareness over the years. While it is natural for priorities to evolve amidst life’s busy schedule, it is essential for women to embrace these changes and continue to find joy in their beauty routine, however it may adapt. Kirei Style remains committed to providing valuable health and beauty-related insights, aiming to empower women to tackle their daily concerns and indulge in their beauty journeys.

About Kirei Style

Kirei Style operates under the motto of maintaining beauty today while looking forward to ten years of radiance. The platform provides comprehensive information on skincare, haircare, body care, and health, ensuring women have access to tips that enrich their lifestyle.

For further resources, check out the Kirei Style website.

Follow Kirei Style on Social Media:

The goal of Kirei Style remains clear: to disseminate relevant beauty and health information to a broader audience while contributing to the evolving beauty industry.