Strava Strengthens Its Fitness Community by Acquiring Runna, a Revolutionary Running Training App

Strava Joins Forces with Runna for Enhanced Running Training

In an exciting move for fitness enthusiasts around the globe, Strava, the app recognized for fostering an active lifestyle, has made headlines by announcing its acquisition of Runna. This dynamic UK-based tech startup specializes in creating tailored training plans for runners. The merger is being hailed as a strategic decision aimed at elevating user experience and expanding service offerings within the highly competitive running sector.

According to Michael Martin, Strava’s chief executive officer, the company’s remarkable growth and innovation journey set the stage for this pivotal acquisition. The surge in running participation, especially among younger demographics like Gen Z, highlights the need for personalized training solutions. In fact, Strava's Year In Sport report indicated that nearly 1 billion runs were logged on their platform in 2024, emphasizing the sport's escalating popularity.

As the global running landscape continues to evolve, the partnership between Strava and Runna comes at a time when 43% of Strava's user base has expressed a desire to conquer significant races in 2025. With more athletes seeking customized guidance, the collaboration promises to meet this increasing demand effectively.

Dom Maskell, co-founder and CEO of Runna, expressed enthusiasm about joining Strava, envisioning a future dedicated to offering the most personalized training plans in the market. He remarked on the shared commitment to improving the lives of runners worldwide and noted the potential for enhanced coaching experiences for users of both platforms.

Respected in the fitness community, Runna distinguishes itself by providing innovative training strategies tailored to each individual's goals. Launched in 2022, this app has gained tremendous traction, being recognized as one of Apple's App of the Year finalists in 2024. The exciting prospect of merging its capabilities with Strava’s vast user base could help realize even greater potential in contributing to the running community.

As part of the acquisition, Strava has assured that both applications will continue to operate separately for the foreseeable future, ensuring that Runna retains its unique brand identity while benefiting from Strava's resources. The union also signals a deep commitment to nurturing the API developer community, with Strava’s platform hosting over 100 integration partners that provide enhanced features for users.

Strava’s platform is not just about workout tracking; it functions as a social network where athletes can share experiences, motivate each other, and achieve their fitness goals collectively. With the merger, users can expect a richer array of tools aimed at fostering personalized training journeys.

The transaction is pending customary closing conditions, but full terms of the agreement have been left undisclosed. As the world’s largest fitness community, Strava’s ambition reflects an ongoing vision of becoming the go-to app for all fitness enthusiasts, regardless of their specific sport or level of expertise.

For those eager to explore the myriad possibilities, Strava invites everyone to join the movement today, whether they are seasoned athletes or just starting out on their fitness journey. The promise of a dynamic running community, bolstered by the expertise of Runna, signifies an innovative step towards making every running goal achievable.