#United States #Los Angeles #Latin America #Tastemade #Ole Interactive

Tastemade and Ole Interactive Join Forces for a New Streaming Era

In a significant move for the streaming industry, independent media company Tastemade has formed a joint venture with Ole Interactive, paving the way for a new entity named Tastemade Latin America. This collaboration is designed to take advantage of the booming streaming audience across Spanish and Portuguese-speaking markets in Latin America, which have been embracing online content at an unprecedented rate.

Tastemade stands out for its success in creating engaging lifestyle content, particularly in the areas of food, travel, and home design. By partnering with Ole Interactive, a digital business unit established by the influential Ole Communications, the new venture seeks to combine the strengths and expertise of both companies. This partnership will leverage Tastemade’s excellence in FAST (free ad-supported streaming television) alongside Ole’s operational and monetization strategies tailored specifically for the Latin American audience.

Expanding Content Offerings

One of the key goals of Tastemade Latin America is to enhance the existing streaming and social media products available in the food and lifestyle spheres. The venture plans not only to expand these genres but also to introduce new channels specifically focused on travel and home design. By catering to the interests of a new generation in Latin America, Tastemade aims to create content that resonates deeply with local audiences.

Steven Kydd, Co-Founder of Tastemade, emphasized the immense potential this partnership has by saying, "The television landscape is rapidly changing around the globe, and Latin America's adoption of streaming is especially vibrant. Ole's deep roots in LatAm and strong distribution network offer a unique opportunity for Tastemade to expand its reach and grow its presence in the region."

On the other side, Francisco Cusco, President of Ole Interactive, highlighted how their long history of creating valuable media partnerships in Latin America will serve as a strong foundation for this new collaboration. He remarked, "This partnership with Tastemade serves as a platform for Ole Interactive to launch and monetize FAST offerings in the region."

The Future of Streaming in Latin America

The collaboration between these two companies signals a future of innovative content creation. By pooling resources, Tastemade Latin America is set to invest in original productions, marketing initiatives, and licensing local content. This will not only enhance the FAST channel business but also allow for a rich variety of programming tailored specifically for the eclectic tastes of Latin American viewers.

Moreover, the partnership converges production capabilities from both entities, bringing together production studios in major cities like Mexico City, Bogota, Buenos Aires, and São Paulo. This collaboration is expected to fuel the generation of original content and sponsored projects that cater to diverse audiences across the region.

A Strategic Alliance for Growth

As Tastemade strives to solidify its presence in Latin America, the knowledge and expertise of Ole Interactive will prove invaluable. Ole, with its extensive understanding of the regional market dynamics and deep connections within the media landscape, is well-equipped to help Tastemade navigate this new frontier. The combination of Tastemade’s creative programming and Ole's advertising and content strategies will deliver an appealing mix for viewers and advertisers alike.

In summary, the formation of Tastemade Latin America shows a strategic alignment between two industry players, signaling not only the anticipated growth of their brands but also a promise of high-quality content for the rapidly growing streaming audience in Latin America. With the venture's focus on blending local flair with innovative content delivery, the future looks bright for Tastemade and its audience in Latin America.