#Japan #Tokyo #Delicious Vegetables #Kinshicho Marui #House Foods

A Tasty Adventure Awaits: 'Vegetables You Want to Eat Again Tomorrow'

At the heart of Kinshicho Marui, a unique popup shop titled 'Vegetables You Want to Eat Again Tomorrow' is now open! Run by Marui Co., Ltd., this limited-time shop showcases a handpicked selection of delicious vegetables sourced from all over Japan. This initiative aims to transform ordinary family meals into delightful experiences through the joy of fresh produce.

The Mission Behind the Brand

Launched by the House Foods Group in July 2025, this brand has a simple yet profound mission: to share the little moments of joy that come from discovering how delicious vegetables can truly be. The tagline 'Because they're so tasty, I want to eat them again' encapsulates the spirit of this unique culinary venture. By redefining vegetables as something to be desired rather than a mere necessity, the brand seeks to inspire smiles around the dinner table.

The Passion of Producers

Each vegetable at the shop represents a labor of love from dedicated farmers who nurture their crops with meticulous care. Weather conditions are monitored closely, and efforts devoted to improving soil health reflect the commitment to ensuring that these vegetables have the best possible flavor. Each vegetable is cultivated with the hope of growing delicious produce that families can enjoy together.

Unique Environmental Influence

The vegetables offered demonstrate the geographical diversity of Japan's farming regions. For instance, sweet tomatoes thrive under abundant sunlight, while root vegetables like carrots deepen in flavor in cooler climates. These local variations are celebrated, ensuring that customers experience the true essence of each vegetable’s unique terroir.

Discovering the Story Behind the Vegetables

Beyond simply being delicious, these vegetables come with compelling stories. Customers can learn about the methods used to grow their vegetables, the producers’ dedication, and the reasons behind the selection of particular varieties. This additional layer of connection transforms mealtime into a rich experience filled with meaningful conversation. Imagine discussing how a particular onion was grown and harvested while enjoying it together at your family table—these small discoveries enrich family life.

A Family-Focused Experience

The popup shop welcomes families to an inviting space filled with vegetables that spark curiosity and excitement from kids. From the sweet-tasting Smile Ball onions that can be enjoyed raw to high-sugar tomatoes bursting with flavor, the shop offers a delightful array of seasonal vegetables. You’ll find fresh mushrooms that release a delightful aroma, trendy Aroma Red carrots, crispy lotus root, and flavorful Chinese cabbage. This variety allows families to create extraordinary meal experiences together.

The founders aspire to foster an environment where families can enjoy genuinely delicious vegetables and engage in conversations centered around culinary creativity. This kind of warm atmosphere turns mealtime into cherished moments, where thoughts like 'How should we prepare this?' or 'The salad from last week was so good!' naturally emerge.

Shop Details

• - Location: Kinshicho Marui 1F Event Hall
• - Operating Dates: 1) January 14, 2026 - January 31, 2026

2) February 15, 2026 - March 3, 2026

• - Hours: 10:30 AM - 8:00 PM

By visiting the popup, families can embark on a journey of discovering new flavors together, creating memories they will cherish. Whether you're a seasoned cook or a curious eater, this shop promises to make vegetables an exciting—and delicious—part of your day.

Conclusion

Join us at Kinshicho Marui to celebrate the beauty of vegetables that you’ll want to rediscover. Engage with the products, talk to your family about how they can enrich your meals, and enjoy the fresh taste that these dedicated producers bring to your dining table.

To learn more, check out the Kinshicho Marui and Marui websites!