Exciting Launch of 'Emoji no Ko' Pop-Up Store in Shibuya and Osaka

The First 'Emoji no Ko' Pop-Up Store Arrives in Japan

The beloved character 'Emoji no Ko' from LINE's emoji collection is making its debut with a first-ever pop-up store set to open in Shibuya, Tokyo, on September 19, 2026. After this initial event, the store will travel to Osaka, specifically at HEP FIVE, starting October 16, and will continue to tour several cities thereafter. Before the grand opening, fans can enjoy a sneak peek with early product sales available on LINE Gift from September 10.

About Emoji no Ko

Introduced in 2024 as the default emoji character on LINE, 'Emoji no Ko' has quickly made a name for itself thanks to its simple yet relatable designs that convey various emotions commonly used in daily conversations. Its popularity skyrocketed, leading to millions of downloads within just a few months of its release. The character has become an integral part of communication, especially among Gen Z users, highlighting its effectiveness in expressing feelings.

Despite its popularity, the full lore surrounding 'Emoji no Ko' remains shrouded in mystery, earning it the moniker of 'no ko (tentative).' Initial merchandise was launched in June 2026 via the LINE FRIENDS online store, garnering substantial attention from fans across the globe.

LINE Gift Store

A special shop dedicated to 'Emoji no Ko' has launched on LINE Gift, allowing users to effortlessly send gifts to friends and family via the app. Limited-edition plush toys, including a charming plushie and matching mascot, are available for a short period. Additionally, four types of merchandise will be available through early sales leading up to the pop-up store opening.

Visit the Emoji no Ko Gift Shop Here (accessible via smartphone only)

Shibuya Pop-Up Event

Expect a vibrant display at the Shibuya pop-up, showcasing adorable merchandise alongside engaging activities. The store will feature a name sticker machine, capsule toys, a digital receipt photo machine, photo spots, and a greeting events, demonstrating a well-rounded experience. Interest is high, as reservations quickly filled up within minutes of opening.

- Location: LINE FRIENDS SQUARE SHIBUYA 1F
- Duration: September 19 (Saturday) - October 12 (Monday, Public Holiday), 11:00 AM - 8:00 PM
- From September 19-23, pre-reservations will be necessary between 11:00 AM and 2:00 PM (now closed).

Merchandise releases will be staggered into three phases during this period, with the first launching on September 19, the second starting October 1, and the third debuting on October 9. Keep an eye on the website for updates on release times and products.

Osaka Pop-Up Details

The Osaka pop-up will continue this enchanting experience:

- Location: HEP FIVE B1F | FIVE LAB
- Duration: October 16 (Friday) - October 25 (Sunday), 11:00 AM - 9:00 PM
- More details will be announced shortly.

Following Osaka, the pop-up will expand to various cities, with updates shared on the 'Emoji no Ko' merchandise and events page as they unfold. Fans can also anticipate a wider array of products expected to launch from November 2026 on the LINE FRIENDS official online store.

Keep your eyes peeled—the 'Emoji no Ko' characters may soon appear in unexpected moments throughout your daily life, with plans in place for new events and collaborations beyond the digital space.

Media Coverage Invitation

For those interested in covering the media preview for the Shibuya pop-up, please reach out via the inquiry form with your media name and preferred time slot. Early inquiries will be prioritized, and alternative time slots may be arranged outside of suggested opportunities.

Preview Times:
1. September 19 (Saturday), 10:00 AM - 10:45 AM
2. September 24 (Thursday), 10:00 AM - 10:45 AM

Location: LINE FRIENDS SQUARE SHIBUYA 1F

About LINE FRIENDS

Beginning as a character brand from the globally popular communication app LINE, which boasts over 200 million users, LINE FRIENDS has expanded its lineup to include iconic figures like Brown, Cony, and Sally. In collaboration with BTS, the globally beloved characters from BT21, ZO&FRIENDS, and much more have cemented its status as a favorite among fans worldwide. Currently, LINE FRIENDS operates in 18 regions, including Seoul, New York, Los Angeles, and Shanghai, with eight e-commerce platforms.

Explore more on the official brand site at LINE FRIENDS and shop at LINE FRIENDS Square for exclusive merchandise.