#Italy #Bologna #Private Label #Marca #BolognaFiere

Successful Conclusion of MARCA: The Premier Italian Private Label Conference Shines with Record Attendance

MARCA 2026: A Historic Success in Private Label

The 22nd edition of MARCA, held by BolognaFiere & ADM, marked an unprecedented milestone in the realm of private labels. This annual Italian conference and exhibition experienced a surge, drawing over 25,000 professional visitors across just two days, representing a 9% increase from 2025. With all ten exhibition halls at full capacity, the event featured 1,540 exhibitors, an 18% growth compared to last year, including 110 international exhibitors, reflecting a 25% year-on-year increase.

The Essence of MARCA

MARCA has become an essential platform, redefining retail strategies on a global scale. At its core, the exhibition brings together major retailers and their manufacturing partners, evolving into a comprehensive ecosystem for private labels. From food to personal care, household items, and beyond, the event showcases the accelerating growth of private labels across various product categories that were previously dominated by national brands.

Unique Sections to Explore

One of MARCA's unique offerings, MARCA Fresh, dedicates an entire section to fresh produce, particularly fruits and vegetables. The Italian food culture provides retailers with a distinct advantage in managing fresh categories, making Bolonia a valuable destination for international professionals eager to explore leading practices in person. Another remarkable feature of the event is MARCA Tech, which gathers packaging service providers, logistics, and retail experts who play crucial roles in the initial phases of product development. No other private label event offers this level of comprehensive engagement.

From Cost-Effectiveness to Strategic Growth

In developed European markets, private labels have transitioned from solely being price-driven options to embracing a broader value proposition. Retailers are now investing in premium ranges and innovations that rival national brands. MARCA by BolognaFiere & ADM reflects this evolution through the Marca Best Innovative Product Awards, acknowledging cutting-edge private label solutions, and the Best Co-Packer Profile award, which highlights manufacturing partners who bolster the quality of private labels. Notably, pre-selected products were featured in MARCA Trend, a live showcase on the future of private labels.

Conference Insights

The conference program, guided by the annual Marca Private Label Report by Circana, addresses a spectrum of topics ranging from sustainability to EU regulatory developments. This makes MARCA by BolognaFiere and ADM the only event where strategy, product, and supply chain converge.

International Participation

The international dimension of MARCA is evident, with over 300 strategic buyers from 30 countries attending. This event offers direct access to the entire ecosystem of private labels, encompassing Italian food and sourcing expertise, retail innovation, and supply chain excellence—all in a singular location.

Looking Ahead: MARCA in Poland and Beyond

As the Bologna edition wraps up, the journey continues. MARCA Poland is set to occur on April 21-22, 2026, bringing the same influential format to one of Europe's fastest-growing markets. Additionally, the series will expand with MARCA China, taking place on September 8-9 in Guangzhou.

Retailers and manufacturers are encouraged to join the MARCA network, connect with industry leaders, and delve into the latest private label innovations. For further details, visit the official website.