#Tokyo #Employee Experience #STAFF START #Vanish Standard

STAFF START Reaches an Exciting Decade

As of September 2024, STAFF START, developed by Vanish Standard, marks its 10th anniversary with impressive achievements in the domain of digital transformation (DX) services for retail staff. Supported by numerous companies and their staff, the SERVICE has notably supported the creation of annual incentives totaling 1 billion yen over the past year alone, with a staggering 221.2 billion yen in overall sales flowing through the platform during the same period. This underscores the platform's vital role in enhancing retail performance and maximizing employee engagement.

In 2016, STAFF START was initiated with a strong focus on improving the Employee Experience (EX) for retail staff. The service facilitates digital customer interaction across both physical stores and e-commerce, thus maximizing sales and allowing for a more extensive reach. Staff performance is not only visualized but rewarded, ensuring a fair and motivating environment for engagement. During the past year, the platform's diverse offerings have translated into remarkable revenues, returning approximately 10 billion yen in various incentives to the dedicated employees on the ground.

Driving the Success of Retail Staff

STAFF START allows store staff to thrive in both online and offline landscapes. The influence of top performers is compelling, with individual sales reaching up to 2.8 billion yen in exceptional cases. As many as 400 employees made over 10 million yen each month through digital customer engagement, demonstrating the platform's role in redefining success in retail.

Interestingly, the top three regions in terms of individual sales averages are Tochigi, Ishikawa, and Toyama, with the bustling metropolis of Tokyo coming in at eighth place. This validates that any determined individual, regardless of their geographical location or local commercial scale, has the potential to become a top performer, empowered by digital tools that level the playing field.

A Leap into Omnichannel Support

As STAFF START embarks on its tenth year, it is set to expand its horizons beyond the online customer service model it has been known for. Leveraging the data and AI capabilities developed over the past nine years, the initiative is evolving into an