#Japan #Tokyo #Takarazuka #GINTEN #Yuuran

Celebrating the Art of Sake with Takarazuka OG Yuuran at Chiyomu Brewery

On June 16th, a unique collaboration between Chiyomu Sake Brewery and Yuuran, a former star of Takarazuka, was held at the brewery located in Sakai Minato, Tottori Prefecture. This event was part of the promotion for the launch of the 11th and 12th varieties of the GINTEN series, produced by Odagiri Shoji Co., Ltd., which is based in Tokyo's Nihonbashi area. The theme was to combine high-end Japanese sake with fine dining and entertainment, enhancing the experience through Yukari's incredible talent.

Background of the Event

Odagiri Shoji has been known for proposing high-quality Japanese sake that pairs beautifully with gourmet meals. In a bid to merge entertainment with culinary art, they have enlisted Takarazuka OG performers to promote this fusion. This year, special events have been scheduled at top-tier French restaurants such as Mona Lisa, CP Restaurant, and La Rochelle San-no, with plans for bi-monthly gatherings from June onward.

Highlights of the Experience

Yuuran, who recently became the GINTEN ambassador, actively engaged with the sake-making process to deepen her understanding of this exquisite beverage. She partook in the process called “Dégorgement,” which involves removing the sediment to clarify the sparkling sake. Under the guidance of seasoned staff, Yuuran carefully adhered labels to the bottles after the dégorgement procedure, ensuring a hands-on and authentic experience.

Media Coverage and Community Response

The event garnered significant media attention, highlighted by broadcasts from three local television networks and coverage in major newspapers. This raised awareness about the Takarazuka OG community and its role in vitalizing local industries. The buzz on social media platforms surrounding Yuuran's involvement and the Umeshu Club's initiatives illustrated the community's appreciation for the efforts made to promote local sake.

Commentary from Company Leadership

Odagiri Shoji's President, Takashi Odagiri, expressed enthusiasm regarding the expansion of the high-end pairing series, noting, "With eight varieties now available, we can cater to a diverse array of culinary genres. I look forward to collaborating with restaurants to create even more delightful pairings." This indicates a dedication not only to quality but also to the culinary experience as a whole.

Future Prospects

GINTEN is committed to collaborating with various regional breweries to create sake that pairs perfectly with local cuisine. Their goal is to establish Japanese sake as a worthy counterpart to fine wines internationally, recognized by chefs specializing in French, Italian, Chinese, and Japanese cuisines. With the recent launch of 'GINTEN Ciel' and 'GINTEN Platinum,' their portfolio now includes a total of eight varieties, blending sparkling sake that complements both traditional Japanese dishes and contemporary French cuisine.

Currently, GINTEN is also working on a project focused on cultivating organic rice to craft premium sake. Last year, they introduced Yamada Nishiki rice, and this year they have incorporated Ai-yama rice, all cultivated without pesticides, herbicides, or chemical fertilizers, resulting in three distinct types of sake.

Company Overview

• - Name: Odagiri Shoji Co., Ltd.
• - Address: 5th Floor, Oedo Building, 2-5-6 Nihonbashi Kayabacho, Chuo-ku, Tokyo, 103-0025
• - Established: 2015
• - President: Takashi Odagiri

For more information, visit the official brand site or check out the online store。 Follow their journey on social media platforms like YouTube, Facebook, Twitter, and Instagram to stay updated.