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IRCODE Launches LIVE+: Revolutionizing Live Interaction and Commerce

In a groundbreaking move, IRCODE has revealed a new frontier in live broadcasting and commerce with the launch of LIVE+. This innovative platform is set to change how consumers engage with live content by integrating real-time interactivity seamlessly into broadcasts, advertisements, and shopping experiences.

LIVE+ merges passive viewing with an intuitive interactive experience. Consumers can now engage with live content in real-time, transforming their viewing habits from merely observing to actively participating. No longer will viewers simply watch a game or an advertisement; they can now interact, shop, and explore content as it unfolds before their eyes.

The core of the LIVE+ experience lies in its ability to instantly recognize live broadcast content. By pointing their IRCODE app at the screen, users gain access to real-time information and can purchase products directly from the broadcast. This capability represents a marked improvement over existing technologies that typically utilize QR codes or static triggers. IRCODE’s proprietary live recognition technology, termed EXACT Match, ensures a seamless interactive experience without disrupting the viewer’s engagement.

Powered by sophisticated computer vision and advanced AI neural networks, EXACT Match technology is designed to adapt to various media formats, whether it be images, videos, or live programming. This adaptability effectively transforms static environments, such as billboards or live sports events, into vibrant, shoppable experiences. A simple camera scan can open the gateway to instant engagement, allowing brands the opportunity to forge deeper connections with consumers through personalized interactions and data-driven insights.

“This represents a fundamental change in how audiences engage with live content,” says Matty Beckerman, CEO of IRCODE. He emphasizes that the platform eliminates the traditional gap separating viewer inspiration from action—a gap that often leads to missed opportunities for brands. The technology effectively makes live commerce an immediate and intuitive experience, opening up new avenues for engagement.

The advantages of LIVE+ are clear:

• - For consumers, it enables real-time access to stats during live sports, direct merchandise purchases, or contest entries—all with minimal friction.
• - For advertisers, commercials can be transformed into actionable experiences, allowing viewers to interact and shop as the advertisement airs, significantly enhancing advertisement effectiveness.

Moreover, Brittany Hershkowitz, Chief Marketing and Brand Officer of IRCODE, notes, “This technology respects consumer choice while also offering a more engaging and relevant interaction. It alters the relationship with brands, making it beneficial for both parties.”

With the current landscape of advertisement oversaturation and viewer fatigue, LIVE+ presents a necessary evolution. Viewers deserve more than endless ads; they seek meaningful and engaging content that resonates with them. With LIVE+ being available just ahead of major broadcasting events, every moment—whether it’s high-impact ads or thrilling game highlights—turns into an opportunity for real-time interaction and engagement.

By making live interactions seamless and instantaneous, IRCODE is setting a new standard for consumer engagement in the digital age. This introduces a more vibrant, dynamic interaction paradigm where each visual element can act as a portal for real-time action.

As IRCODE continues to push boundaries in digital interaction, the company remains committed to bridging the gap between content and commerce, allowing brands to delve into rich engagement metrics and insights without disrupting the viewer experience. The goal is to revolutionize how we perceive visual media, enabling every image and event to be a chance for interaction.

For those intrigued by this innovative leap in technology, more information about IRCODE and its capabilities can be found at www.IRCODE.com. Here, visitors can explore how LIVE+ is poised to change the landscape of digital interaction and commerce.

With LIVE+, the path from viewer inspiration to actionable moments is becoming more direct, exemplifying a forward-thinking approach to consumer engagement that aligns perfectly with today’s digital-first mentality.