Key Coffee and Kids Weekend Host Online Coffee Education Classes for Families for Two Consecutive Years

Online Coffee Education for Families by Key Coffee and Kids Weekend

Key Coffee Co., Ltd. and Kids Weekend Co., Ltd. recently hosted an engaging online class titled "Learning Together: The Secrets of Coffee" aimed at elementary school students and their guardians. This event ran on August 22, 2026, and marks the second consecutive year of this collaborative initiative.

The class attracted 296 households and 503 participants, providing an interactive platform where families participated in coffee-related quizzes, virtual factory tours, and hands-on coffee brewing experiences. During this session, they explored the allure and depth of coffee, including discussions on the pressing "Coffee 2050 Problem" and an introduction to upcycling coffee grounds.

With coffee being a staple in many households, it is often perceived as a drink primarily for adults. This online event created a unique opportunity for children to learn and engage with coffee culture, bridging the gap between generations. Key Coffee is dedicated to fostering a love for coffee in younger generations while preserving Japan's rich coffee house culture.

The event featured lectures from Key Coffee staff, allowing families to brew coffee together. This approach transformed mere knowledge into a sensory experience, where the aroma and taste of coffee were highlighted in an engaging way. The interactive format included quizzes, virtual factory visits, and hands-on coffee brewing, all encapsulated within a 60-minute session that encouraged families to "see, think, and experience" coffee together.

Feedback from the participants was incredibly positive, with many kids expressing desires to brew coffee for their families at home. This reflects the event's success in fostering familial communication and sparking interest in coffee-making practices.

Archive Videos for Those Who Missed the Event

To ensure that more families can benefit from the learning experience provided by this online session, Key Coffee and Kids Weekend have made archive videos available. These videos capture the fun quizzes, virtual tours, and brewing experiences from the live event. Families who could not attend the live session can now enjoy exploring coffee and engaging in stimulating conversations around questions such as, "How is coffee made?" and "What are the best ways to brew it?"

Families can access the archived video here.

Why Key Coffee Chose to Educate Children on Coffee

Additionally, Kids Weekend Magazine has published an interview with Rika Okada from Key Coffee's Public Relations Team. This discussion reveals the motivations behind the company's commitment to engaging younger generations with coffee culture. With over a century of expertise in the coffee industry, Key Coffee's focus is now on building connections with today's youth.

The interview highlights challenges the company faces in reaching out to younger audiences and discusses the positive outcomes of collaborating with Kids Weekend on this online event to foster meaningful engagement with families. Moreover, the conversation elaborates on future educational content aimed at children, including the exploration of sustainable practices through upcycling coffee grounds.

You'll find the full interview here.

About Key Coffee

Founded in 1920, Key Coffee has developed into a comprehensive coffee company involved in everything from farming abroad to coffee production and sales. They are committed to preserving Japan's coffee culture and ensuring sustainable practices in coffee production under the motto of being a "Sustainable Company for Coffee and KISSA." More information can be found on their website: Key Coffee.

About Kids Weekend

Kids Weekend aims to connect children with businesses and experts through engaging experiences that encourage curiosity and learning. Rather than merely delivering information about products and services, the organization emphasizes hands-on experiences—like quizzes, experiments, workshops, and factory tours—to inspire children's desires to learn and explore.

Through the partnership with Key Coffee, Kids Weekend has crafted experiences that allow families to discover not only the world of coffee but also the larger themes of production and environmental responsibility. They remain dedicated to bridging the gap between genuine knowledge and children's innate curiosity.

Event Overview

- Event Name: Learning Together: The Secrets of Coffee – Factory Tour and Quiz Competition
- Date: August 22, 2026
- Format: Online
- Participants: Elementary students and their guardians
- Number of Registrations: 296 households, 503 participants
- Organizer: Key Coffee Co., Ltd.
- Planning and Operation: Kids Weekend Co., Ltd.