Celebrating Two Decades of the Secret Society of the Hawk's Claw
April 6th marks a significant milestone for the beloved animated series, '秘密結社 鷹の爪' (Secret Society of the Hawk's Claw), as it celebrates its 20th anniversary. In honor of this remarkable occasion, DLE (Digital Leisure Entertainment), the production company behind the series, has established the day as 'Hawk's Claw Day – A Day for Kind World Domination' with formal recognition from the Japan Anniversary Association.
The series is a whimsical and nonsensical comedy that follows the Hawk's Claw organization, which is determined to conquer the world through kindness towards both humans and the planet. The designation of this day is a tribute not only to the show's rich history, but also to the fans, affectionately known as '団員' (members), who have walked alongside the organization for two decades. This initiative aims to spread positivity through the concept of creating a peaceful and secure world together.
April 6th is particularly special as it is the anniversary of the very first broadcast of the series on television in 2006, coinciding with the debut of its characters, who have since become cultural icons.
A Message from FROGMAN
In a light-hearted comment, the creator FROGMAN shared, "Can you believe it’s been exactly 20 years since the first airing on April 6, 2006? It feels surreal! Oh, I need to take a quick restroom break, ha ha!"
Comments from Yoshida
Yoshida-kun, the chief combat officer and monster producer, expressed nostalgia by stating, "It’s hard to believe it’s been 20 years since we first aired! A baby born back then is now 20 years old. Meanwhile, I feel like I've aged from 24 to 21 years!"
Engaging with Fans
In conjunction with this significant anniversary, the Hawk's Claw organization is actively engaging fans through social media. They are inviting everyone to share their own 'kind world domination' efforts using the hashtag #地球にやさしい世界征服 (Kind World Domination Day). Yoshida-kun himself will be interacting with fans by liking and replying to their posts, fostering a sense of community and celebration.
About the Secret Society of the Hawk's Claw
The series revolves around the quirky and sometimes hapless hawk organization, whose attempts at world domination are often thwarted by the mysterious hero known as the Deluxe Fighter. This anime has built a cult following since its debut in April 2006, making waves as the first Flash-produced series to air in a 30-minute TV slot in Japan.
Over the years, it has expanded into various forms of media, including the nation's first theatrical release and a radio program dedicated to its characters. Creative collaborations with various brands and municipalities, coupled with innovative marketing strategies, have solidified its reputation as a beloved and integral part of contemporary Japanese culture.
DLE remains committed to developing a diverse range of IPs (intellectual properties), focusing on animation and character content production. Their goal is to continue producing high-quality, alternative animation while leveraging emerging technologies like AI to explore new avenues for content creation. The upcoming launch of OBETA AI STUDIO in 2025 highlights their ongoing innovation in this space.
The DLE Company Profile
Founded on December 27, 2001, DLE is headquartered in Chiyoda, Tokyo. As a publicly traded company on the Tokyo Stock Exchange (TSE 3686), it focuses on developing and maximizing its IPs while successfully navigating the evolving landscape of animation and entertainment.
With the Hawk's Claw celebrating its 20th anniversary, fans can look forward to more laughter, creativity, and inspiring messages about kindness towards one another and the environment – a true testament to the show's lasting impact.
For more updates, visit
official DLE website or the
Japan Anniversary Association.