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BeTrend Collaborates with LINE Yahoo on Customer Growth Initiative

BeTrend, an innovative company specializing in smart CRM platforms, has officially joined LINE Yahoo's newly established Customer Growth Consortium as a Technology Partner. This consortium aims to support the growth of small and medium-sized enterprises (SMEs) while revitalizing local economies. With a remarkable objective to facilitate the digital transformation (DX) of SMEs, this collaboration promises to leverage BeTrend’s extensive experience in CRM technology and the robust infrastructure of LINE’s platform.

The Urgency of Digital Transformation for SMEs

With the advent of digital technology, the need for SMEs to embrace digital transformation has never been more critical. However, many face significant barriers, often referred to as the