Infosys and ATP Launch 'Ally', AI Chatbot Enhancing the Tennis Fan Experience Through 2028 Partnership
Introduction
In a remarkable development for tennis enthusiasts, Infosys and the ATP (Association of Tennis Professionals) have launched 'Ally', an AI-powered chatbot aimed at enhancing the fan experience in the world of tennis. This initiative marks a significant step forward in the collaboration between these two entities, who have extended their partnership until 2028. The goal? To integrate advanced digital solutions into the tennis ecosystem, making the sport more accessible and engaging than ever before.
The Concept Behind Ally
Ally is more than just a chatbot; it’s built on Infosys's cutting-edge Topaz™ platform, leveraging generative AI technologies to provide fans with real-time insights and interaction. From exploring game statistics to diving into tournament draws and match schedules, Ally is designed to bring fans closer to the action. This technological advancement aims to transform the traditional fan experience, allowing easy access to in-depth information at their fingertips.
Target Audience
The design of Ally caters to a variety of users including fans, journalists, players, and coaches. The chatbot facilitates intuitive conversations, helping all stakeholders navigate the complexities of the sport in an engaging manner. The interaction is crafted to be seamless, focusing on delivering clear and concise information while fostering an engaging dialogue with fans.
Continuous Improvement
An impressive feature of Ally is its ability to learn over time. Employing continuous learning mechanisms, the chatbot can refine its responses, thereby adapting and evolving alongside the tennis community. This ensures that Ally not only keeps pace with emerging trends but also enhances its service consistently.
Security and Accuracy
In a world where misinformation can spread quickly, Ally stands out with its commitment to accuracy and security. Integrated within the ATP Stats Centre, it provides fact-checked responses, ensuring users receive reliable information. Furthermore, robust security measures are in place, including content filtering and the removal of personally identifiable information (PII), so fans can interact in a safe environment.
Commitment to Sustainability
Beyond enhancing fan engagement, Infosys and ATP are also advancing sustainability in the sport. In 2025, they introduced version 2.0 of the Carbon Tracker, a tool that assists players in measuring and reducing their travel emissions. Since its inception in 2023, over 300 players have utilized the tool, tracking around 2.3 million kilometers of travel and compensating for 585 tons of CO2 emissions just in 2025.
Expert Insights
Industry leaders from both organizations have shared insights about the potential of Ally. Chris Dix, CTO of ATP, highlighted how Infosys has been pivotal in strengthening the sport through digital solutions, adding that the integration of AI and data is crucial in creating deeper and more innovative experiences for players and fans alike. Sumit Virmani, CMO of Infosys, emphasized the goal of making tennis more interactive and accessible.
Conclusion
As tennis continues to evolve, initiatives like Ally are essential for engaging the next generation of fans and enhancing the overall experience. By combining technological innovation with a commitment to sustainability and user engagement, Infosys and ATP are paving the way for a new era in the sport. Visit ATPTour.com to learn more about how Ally can bring you closer to the game you love.
About ATP and Infosys
ATP, as the governing body for men’s professional tennis, is dedicated to serving the sport and its billion global fans. Meanwhile, Infosys, a leader in next-generation digital services and consulting, empowers organizations globally, aiding in their digital transformations and fostering inclusive workplaces. Together, they are not just promoting tennis; they are revolutionizing how fans interact with the sport.