#United States #Buffalo #New Era #Super Bowl LX #NFL Championships

New Era Celebrates NFL Conference Championships

As the excitement around Super Bowl LX builds, New Era, the acclaimed international sports and lifestyle brand, has unveiled its latest offering: the NFL Division and Conference Championship Collections. This exclusive line, designed to honor the New England Patriots and the Seattle Seahawks, comes at a perfect time as both teams make their mark in this year's playoffs.

Tim Shanahan, Senior Director of Licensed Products at New Era, expressed pride in this new collection, stating, "New Era is proud to celebrate the Patriots' and Seahawks' Conference Championship victories. These caps capture a piece of history, allowing fans to honor their teams' success and represent them with pride for Super Bowl LX."

A Closer Look at the Collection

The NFL Division and Conference Championship Collection is a three-part series that brings together several unique designs tailored for fans looking to showcase their team spirit. Each piece in the collection is made with distinct silhouettes that reflect New Era's heritage while integrating modern aesthetics. The line features caps worn during on-field championship celebrations and designs that are specifically created for the upcoming Super Bowl LX.

Key Pieces from the Collection:

1. 2025-26 NFL® Locker Room Division Champions 9FORTY® Stretch-Snap: This adjustable cap showcases a grey crown complemented by a black visor, accented with a stylish white-and-black rope detail and the team's logo with the text “Division Champions” underneath.

2. 2025-26 NFL® Locker Room Conference Champions 9FIFTY® A-Frame: Crafted from premium materials, this structured cap comes in both AFC and NFC Champion versions, featuring the team logo flanked by four stars and emblazoned with “Conference Champions.”

3. 2025-26 NFL® Super Bowl™ Opening Night 9SEVENTY® Stretch-Snap: This cap includes a black body with a mesh back, showcasing an embroidered patch featuring either the Patriots’ or Seahawks’ logo, designated for player wear leading up to the big game with “Super Bowl LX” adorned on it.

4. 2025-26 NFL® Super Bowl™ Tarmac 9FIFTY®: A tribute to the host city, San Francisco, this cap features a fog-inspired design and an outline of the iconic Golden Gate Bridge, with “SBLX” prominently displayed. This piece is perfect for fans looking to connect with the geographical significance of the Super Bowl.

Availability and Ownership

The NFL Division and Conference Championship Collection is available now on neweracap.com, allowing fans to grab their exclusive merchandise just in time for the Super Bowl LX festivities. New Era has cemented its reputation as a mainstay in sports merchandise since 1920, and this collection is a testament to their dedication to crafting quality headwear that resonates with fans worldwide.

About New Era

Headquartered in Buffalo, NY, New Era has built an impressive portfolio of global licenses and today operates over 1,000 retail stores across more than 125 countries. The brand is not merely a leading manufacturer of headwear but also a profound influencer in sports and lifestyle culture. For more details about New Era, its products, and partnerships, visit neweracap.com and follow their social media channels at @neweracap.

With the NFL playoffs heating up and the countdown to Super Bowl LX on, this collection is a perfect embodiment of pride, history, and fandom that every supporter of the New England Patriots and Seattle Seahawks would cherish.