VML's Exceptional Winning Streak: Major Accolades Across the Globe

VML, a leading creative agency, has recently enjoyed remarkable success on the global stage, securing three prestigious awards that underline its commitment to innovation and creativity. The recognitions came from notable entities such as Fast Company, Campaign Brief, and the Gerety Awards. These achievements highlight VML's ability to blend creativity, technology, and cultural insights into work that resonates with audiences worldwide.

Recognized by Fast Company

In Fast Company’s annual ranking of the 100 Best Workplaces for Innovators, VML claimed the distinguished No. 3 position for 2025. This list celebrates organizations that prioritize and embed innovation at every level of their structure. VML's remarkable journey in this arena is driven by its culture that empowers employees to tackle real-world problems through creative thinking and technological solutions.

Some standout projects that contributed to this honor include:
1. SupportBelt: Developed in partnership with Ford, this innovative seatbelt accessory enhances comfort for breast cancer survivors, addressing a significant yet overlooked challenge. The product's launch coincided with Breast Cancer Awareness Month, where it sold out in merely 36 hours and garnered extensive national media coverage, achieving a commendable 96% positive sentiment across social media platforms.
2. Copper Skin: Working with Movistar Colombia, VML reinvented outdated copper cables into protective garments designed for children suffering from Butterfly Skin disease, successfully improving their mobility by 70% and demonstrating a commitment to sustainable innovation.
3. The Outside Book: Created for Fruittella, this unique children's book activates under sunlight, promoting outdoor play and exploration. The campaign has achieved over 300 million impressions along with engagement that soared 257% above industry benchmarks, showcasing how creativity can intersect with practicality.

To fuel such innovation, VML maximizes the potential of its proprietary AI marketing operating system, WPP Open, alongside programs like Open Everydai, which support teams in applying emerging technologies effectively. Moreover, initiatives like THRIVE career development, mentorship programs, wellness days, and Employee Resource Groups further enhance employee support, fostering an environment where creativity can flourish.

Campaign Brief's APAC Network of the Year

At the recent Campaign Brief's The Work 2025 awards, VML had the honor of being named the APAC Network of the Year. This accolade reflects a significant rise for VML in the region, jumping from No. 3 in 2024 to the top spot in 2025 with a remarkable total of 148 Acceptances. This year's recognition marks a five-year trajectory of improvement, having moved from No. 12 in 2021 to its current leading position.

The agency's robust performance was supported by stellar contributions from its offices in Australia, New Zealand, Singapore, and Thailand, among others. VML Australia and VML Thailand ranked No. 4 and No. 5 respectively in the APAC agency table, further demonstrating their market influence.

Gerety Awards: Global Network of the Year

For the second year in a row, VML also garnered the title of Global Network of the Year at the Gerety Awards, an acknowledgment of its expansive creative prowess. In 2025, VML achieved a total of 50 awards across various categories, with notable accolades such as nine Gold, 14 Silver, and five Bronze medals.

Moreover, Scholz & Friends, a German subsidiary under VML, received the prestigious Global Agency of the Year accolade, emphasizing the exceptional talent and creativity represented across VML's diverse agencies worldwide.

These distinctions are a testament to VML’s dedication to generating inclusive and impactful campaigns that foster meaningful connections with clients and communities.

Insights from Leadership

Jon Cook, the Global CEO of VML, expressed pride in the agency's momentum, attributing the achievements to the brilliance of its team and its strong partnerships with clients. “These successes reflect our human-first creative philosophy,” he noted.

Cindy Rose, CEO of WPP, echoed Crook's sentiments, applauding VML for their innovative approaches and ability to connect with audiences in significant ways, efficiently navigating complexities while securing new business prospects.

About VML

As a prominent creative agency, VML merges brand experience, customer engagement, and commerce, establishing connected brands that foster growth. Renowned for their groundbreaking and award-winning projects with esteemed clients such as AstraZeneca, Colgate-Palmolive, Ford, and Microsoft, VML is recognized across several industry evaluations, including leading roles in Forrester Wave reports and Gartner Magic Quadrant analyses.

With a talented workforce of 26,000 spread across 55 markets, VML’s influence continues to expand further, affirming its position as a major player in the global advertising landscape.

To learn more about VML and to stay updated on their latest projects and accolades, visit www.vml.com and follow their social media channels for ongoing insights.