BtoB Marketing Organizations Struggle with Low Maturity Levels: Only 7.5% Reach Advanced Stage
The State of BtoB Marketing Organizations
In a recent study conducted by One Marketing Co., headquartered in Osaka, Japan, the overall maturity level of BtoB marketing organizations is alarmingly low, with an average score of only 2.40 out of 4.00. This report, titled Marketing Organization Maturity Survey 2026, is based on feedback from 400 professionals engaged in sales and marketing within BtoB companies.
Survey Highlights
A Dismal Average
The findings indicate that only 7.5% of companies have reached the highest maturity level categorized as
Topics Business Technology）
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