#Japan #Innovation #Tokyo #Children's Movement

Launch of the Kids' Smile Movement Awards

The city of Tokyo is proud to announce the commencement of the Kids' Smile Movement Awards as a part of its initiative to realize a 'Children First' society. This movement aims to create an environment where children's happiness and well-being are prioritized. By collaborating with a wide range of entities, including businesses, NGOs, schools, and local governments, Tokyo is fostering a collective effort to promote the well-being of children through various engaging activities.

Objectives of the Awards

The Kids' Smile Movement was launched to not only encourage child-centric activities in Tokyo but also to highlight the contributions of participant organizations by showcasing their unique strengths and resources. Through this awards program, we seek to recognize and celebrate innovative initiatives that successfully cultivate children's joy and smiles

Award Categories

The awards feature two main categories:
1. Children's Award – Recognizing projects that are directly beneficial to children.
2. Parenting Support Award – Aimed at initiatives that provide support to parents and caregivers.

Application Details

We invite all organizations involved in fostering children's happiness to submit their pioneering initiatives. The application period runs from May 28, 2025, to July 31, 2025. Detailed information regarding the application process is available on our official website: Kids' Smile Movement Awards Site.

Successful awardees will gain recognition through various media channels, including promotional videos created by the Tokyo government, as well as advertisements in social media and magazines, amplifying their contributions to a wider audience.

Awards Ceremony

An awards ceremony is scheduled for December 2025, where the winners will be honored. Recognition will be presented in the form of certificates and additional prizes, including honorary shields.

Alignment with Tokyo's 2050 Strategy

This initiative is an essential component of the 2050 Tokyo Strategy, which emphasizes child-centric policies. By advancing this strategy, we aspire to reinforce youth engagement and ensure that future policies reflect the needs and perspectives of children.
Through the Kids' Smile Movement Awards, we encourage participation and collaboration among diverse organizations to create an inspiring culture of child-centered innovation.

For anyone interested in making a difference in children's lives and contributing to a brighter future for the upcoming generations, this awards program presents a unique opportunity. We look forward to the remarkable entries and appreciate the commitment everyone makes towards nurturing children's smiles.