Nahat Unveils New Mission 'Create Drama' with Rebranding Partnership

Nahat's Bold Transformation: 'Create Drama'

株式会社ナハト (Nahat) has entered into a new phase of growth and innovation, declaring a bold rebranding mission: 'Create Drama.' This significant decision comes as the company marks the beginning of its second entrepreneurial phase with an impressive consolidated revenue target of 31 billion yen. Nahat has partnered with株式会社ニューピース (New Peace), a branding powerhouse based in Tokyo, to refresh its corporate identity, signaling a transformative shift towards a business creation marketing enterprise.

The collaboration includes unveiling a striking new logo design, a unique mascot named 'IKERU,' and an engaging brand movie. Nahat's vision for the future is clear: to redefine what it means to be a marketing-driven business by not just advertising but actively creating and innovating.

Background of the Rebranding

Since its inception in 2018, Nahat has rapidly evolved, capitalizing on influencer marketing as a core strength. The company has envisioned a remarkable growth trajectory aimed at reaching a group revenue of 200 billion yen, employing 3,000 people, and managing 50 subsidiaries by 2040. To achieve this far-reaching goal, the transition from a traditional advertising agency to a pioneering 'business creation marketing' group is vital. The management acknowledged the necessity of redefining the collective beliefs and the organizational culture to forge stronger bonds within the team.

In order to accelerate this transformation, Nahat invited New Peace to partner in crafting a new corporate identity that embodies the essence of the company: passion and the gritty spirit of taking on challenges.

New Mission and Values

Mission: Create Drama

Nahat's renewed mission—the rallying cry of 'Create Drama'—encapsulates its commitment to fostering innovation and exciting experiences within the marketing realm.

Values: Us Over Me

The three core tenets of Nahat emphasize collaboration and collective efforts. Instead of focusing on the individual, the organization aims to advance as a cohesive unit, engaging and inspiring one another while embracing challenges head-on. Through this determination, the company is set to transform the impossible into reality.

The New Logo and Character 'IKERU'

Nahat's updated logo features a fierce flame symbolizing the spirit of 'Create Drama.' This design captures not only the burning passion to rise against adversity but also the infectious energy that Nahat embodies. It serves as a representation of the moment when excitement begins to spark, encapsulating the essence of what Nahat stands for. The newly created character, named 'IKERU,' will become the symbol of the brand and its dynamic energy.

Brand Movie Reflecting the New Identity

As part of the rebranding initiative, Nahat has also launched a corporate identity movie that visually narrates their new ethos and mission in about a minute of stunning footage. The film features bold designs and imagery that break the screen's barriers, signaling the impactful world of 'Create Drama.'

You can watch the CI movie here: YouTube Link

Creative Team Credits

- Creative Director: Shinpei Takagi, New Peace
- Director: Ryo Kirino, New Peace
- Project Manager: Natsue Hatano, New Peace
- Art Direction and Design: Koichi Kosugi, Onehappy
- Movie Director & Motion Designer: Kakeru Mizui (P.I.C.S. management)
- Music Director: Erik Reiff, Black Cat White Cat Music
- Music Producer: Kenny Dallas, Black Cat White Cat Music
- Movie Producer: Yuka Tabei, P.I.C.S.

Comments from Company Leaders

Shinpei Takagi, CEO of New Peace

"In my view, Nahat represents the new era's Cyber Agent. Just as online advertising once surpassed mass marketing, I believe Nahat will redefine marketing and advertising in this age of social media. With its strong organization, they are poised to launch multiple new ventures, promoting values of friendship, effort, and victory. I trust that Nahat will create dramatic moments akin to those seen in the pages of a manga. I am excited to be part of this rebranding process."

Tomoki Adachi, CEO of Nahat

"Since our founding in 2018, my primary goal has always been to make each day as enjoyable as possible for my team, even in uncertain times. Our achievement this year, reaching 31 billion yen in revenue, could not have been possible without the passionate individuals who have joined our journey. However, this rebranding and our success is just the beginning. We want to convey that a company filled with energetic passion can exist while competing against tough challenges and striving for excellence. Our goal is to carve out a new standard for the upcoming era in Japan through gritty and relentless pursuit in creating a marketing-driven business narrative."

About Nahat

Nahat is a marketing firm that embraces the mission 'Create Drama,' focusing on achieving business growth through innovative marketing strategies. Going beyond traditional advertising, they are deeply involved in areas such as D2C, store operations, secondary distribution, and consulting, applying practical knowledge to drive significant growth. To find out more, explore their official website: Nahat

Company Overview

- Location: Shibuya, Tokyo, Japan
- CEO: Tomoki Adachi
- Founded: July 2018
- Business Activities: Marketing, D2C, Creative Services, Human Resource Development, etc.