NWSL Chooses Berk Communications for North American PR Representation

NWSL Partners with Berk Communications for PR Boost

The National Women's Soccer League (NWSL) has selected Berk Communications as its official North American public relations agency, marking a significant step forward as the league gears up for its 13th season starting in March 2025. This strategic partnership comes in light of the growing importance of women's sports and the need for effective communication strategies to elevate the league's profile among fans, athletes, and the wider sports community.

Berk Communications, an award-winning independent firm, was chosen after a rigorous RFP process, lauded for its expertise in navigating the sports landscape through a lifestyle lens. This collaboration aims to enhance the NWSL's visibility during a time when women's sports are gaining unprecedented momentum and cultural relevance. With Berk's support, the league plans to leverage pop culture moments to spark interest and engagement, thereby fostering a stronger connection with existing fans and attracting new ones.

Ron Berkowitz, CEO and Founder of Berk Communications, expressed enthusiasm for the partnership. “We’re thrilled to join forces with the NWSL as they approach a pivotal season. Women’s sports have rightfully claimed their spotlight in the cultural dialogue, and the NWSL stands out as a leading figure in both popularity and influence. Our team at Berk is strategically positioned to make a significant impact through our diverse consumer, corporate, and talent communications experience,” Berkowitz commented.

Berk Communications has assembled an all-women account team, led by seasoned executives Melanie Van Dusen and Laura Kepus. This dynamic team will focus on shaping the next phase of growth for the NWSL, ensuring the league's innovative approaches and thought leadership are showcased effectively. Their efforts will complement the existing in-house communications endeavors of the NWSL, aiming for cohesive messaging across various platforms.

The announcement of this partnership follows a series of accolades for Berk Communications. In 2024, the firm was recognized in PR Daily’s Top Agencies List and was a finalist for the PR Daily Awards as Agency of the Year. Additionally, Ron Berkowitz earned a spot on Haute Living’s list of Top PR Players, cementing the firm’s reputation in the industry.

For nearly three decades, Berk Communications has operated as a cultural change agent, facilitating impactful moments in sports, entertainment, and hospitality. With an omnichannel approach to client strategies, the agency excels at connecting brands with cultural movements, particularly in today's crowded media environment.

Brands such as Beats by Dre, Fanatics, and PUMA have previously turned to Berk for expertise, showcasing the firm's versatility across numerous sectors. This extensive experience positions Berk as a substantial ally to the NWSL as it navigates the evolving landscape of women’s sports.

Overall, the partnership between the NWSL and Berk Communications represents a hopeful and strategic move towards further elevating women's soccer in North America, tapping into the cultural zeitgeist and fostering greater awareness and appreciation of the sport.

As the NWSL enters this new chapter, the collaboration promises to not only enhance the league's visibility but also contribute to the ongoing discussions around the significance of women's sports in contemporary culture and society.