#Japan #Tokyo #IP collaboration #Cool Japan #CJPF LAB

Enhancing Japan's Global Appeal through IP Collaboration

The Intellectual Property Strategy Headquarters of the Cabinet Office is making strides to amplify the value of Japanese content on the global stage. On December 19, 2025, the third CJPF LAB event, titled "Enhancing Value through Collaboration with IP: Current Status and Future Prospects" will take place. Organized by the Cabinet Office and managed by Vpon Japan, the event will focus on the synergy between Japanese content, such as anime and manga, and various industries. This collaboration aims to elevate Japan's charm worldwide and boost inbound tourism by allowing more people to experience the rich culture and creative products Japan has to offer.

The event venue has been confirmed at the ARCH Toranomon Hills Incubation Center Magnet Room, located in a prime area of Tokyo. The hybrid format will allow both in-person and online participation, catering to diverse attendee preferences.

Event Overview

Date and Time:
December 19, 2025 (Friday) from 14:00 to 16:00

Format:
Hybrid (In-person/Online)

Venue:
ARCH Toranomon Hills Incubation Center Magnet Room
1-17-1 Toranomon, Minato City, Tokyo, 105-6404
Website for Venue

Participation Fee:
Free (Pre-registration required)
Registration Deadline: December 18, 17:00
Note: If the number of applicants exceeds capacity, participation will be determined by lottery.

Register Here

Speakers

The event will feature insightful presentations from sector leaders:

• - Masayoshi Miyake, Executive Officer of Aniplex, has an impressive career spanning various notable projects including the "Yuyushiki" and "Sword Art Online" series. He started his journey in a leading advertising agency and has been responsible for elevating the profiles of Japanese anime on the world stage.

• - Koji Tsuiki, Director at TOPPAN Co., leads initiatives that engage with manga, anime, and character IP within the printing technology sector. His experience extends to diverse business developments, including implementing merchandising strategies, creating pop-up stores, and engaging in collaborative projects that respect the integrity of IP while building sustainable ecosystems.

Moderator:

• - Kenichi Watanabe, Director of the Cool Japan Public-Private Partnership Platform (CJPF), has been actively involved in various sectors to address social challenges through value creation. His expertise encompasses local revitalization, gourmet projects, and the promotion of Japanese culture globally, as well as his academic ties with leading universities in Japan.

Register Today!

For inquiries regarding the event, please contact the CJPF Secretariat at Vpon Japan.

Contact Person: Suzuki, Matsuzaki
Email: [email protected]

This event serves as a crucial platform to examine the ongoing efforts of the Japanese government in promoting its unique cultural assets through collaboration. With projections estimating a record high number of inbound travelers and spending in 2024, the integration of Japanese content into various sectors could not come at a more opportune time. By fostering meaningful discussions and collaborations, we aim to unlock new value pathways and enhance the experience of the global audience toward Japan’s vibrant cultural landscape. Don’t miss out on your opportunity to contribute to and learn from this intriguing dialogue about Japan's future on the global entertainment stage.