New Promotional Package Combines ARUTANA and MustBuy for Efficient Campaigns

In an increasingly competitive retail environment, companies are continuously seeking innovative solutions to engage consumers and drive sales. Enter the latest collaboration between ARUTANA and giftee Plus Solutions' MustBuy system, which promises to revolutionize promotional campaigns by integrating consumer engagement with efficient purchasing validation.

The Need for Integration

The past few years have seen a noticeable shift in retail media dynamics, with brands often struggling to streamline their advertising and in-store promotions. Traditionally, the processes of raising consumer awareness through advertising and securing in-store purchases have been divided, creating silos within marketing efforts. Additionally, the logistical challenges of implementing these campaigns—including partner negotiations and operational hurdles—have frequently hindered the agility needed in today’s fast-paced market.

Recognizing these challenges, DearOne, a subsidiary of NTT Docomo focused on marketing innovations, has introduced a comprehensive new package that seamlessly marries ARUTANA's expansive advertising reach with the MustBuy purchasing validation system. This integrated approach allows retailers to engage directly with consumers at the point of purchase, simplifying the campaign execution process significantly.

Key Features of the ARUTANA MustBuy CP Package

The ARUTANA MustBuy Campaign Package enables businesses to initiate engaging, consumer-centric promotional efforts effortlessly. It provides a one-stop solution that covers everything from planning the campaign to executing it, advertising to consumers in-store, and offering incentives through giftee's digital gift service, えらべるPay®.

Creating Engaging Campaigns

One of the standout features of this package is its simplicity. Businesses can quickly set up campaigns that reward customers for purchasing specific items by entering them for a chance to win えらべるPay® rewards. Retailers only need to supply images for the marketing materials, while DearOne takes care of the landing page creation and processes for purchase validation and incentive distribution.

Direct Engagement with Consumers

A significant advantage of this package lies in its tremendous reach. With ARUTANA boasting nearly 47.5 million monthly active users, retailers can connect with consumers at the moment they are most likely to engage—when they are shopping in-store. This allows companies to enhance visibility for their campaigns significantly and capture the attention of high-intent shoppers effectively.

Comprehensive Execution

Historically, marketing campaigns often required tailored approaches for each retailer, which could lead to inefficiencies. By unifying campaign execution under the MustBuy campaign management, companies can manage everything in a consistent manner while maintaining robust consumer engagement through the ARUTANA platform. The integration minimizes the logistical burdens and streamlines the entire process for brands.

Valuable Insights through Analytics

An optional feature of this package includes the use of giftee Plus Solutions’ survey system, giftee Survey, which enables businesses to conduct in-campaign surveys. Brands can analyze entry numbers and consumer feedback—turning insights into actionable marketing strategies. Furthermore, the analytical capabilities within ARUTANA provide reports that help verify whether ad engagements translate into actual purchases, giving a comprehensive view of campaign effectiveness.

Exciting Launch Offer

To celebrate the launch of this package, DearOne is offering exclusive incentives for businesses executing campaigns by September 2026. Benefits include a complimentary survey option utilizing giftee Survey, allowing businesses to garner valuable consumer feedback. Additionally, there are promotional boosts for advertising displays. This limited-time offer is an excellent way for businesses to maximize their marketing impact while minimizing costs.

Conclusion

The collaboration between ARUTANA and MustBuy marks a significant advancement in the realm of retail promotions. By bridging the gap between consumer awareness and purchasing validation, this new package not only simplifies campaign execution but also empowers brands to connect more effectively with their customers. As the retail landscape continues to evolve, such innovative partnerships will undoubtedly play a vital role in driving sales and enhancing the customer experience.