#None #PatientPoint #Health Brands #Consumer Health Network

PatientPoint Unveils Consumer Health Network

On March 17, 2026, PatientPoint announced the launch of the Consumer Health Network, a groundbreaking initiative aimed at connecting consumer brands with engaged health consumers in trusted healthcare environments. This innovation represents PatientPoint's strategic expansion into the dynamic consumer health media landscape, marking a significant advancement in how consumer packaged goods (CPG), over-the-counter (OTC), and wellness brands reach their audiences.

Bridging Trust and Credibility

In today's fragmented media environment, trust and credibility have become paramount, particularly for wellness brands. Linda Ruschau, Chief Commercial Officer for Enterprise Partnerships at PatientPoint, emphasizes that the new Consumer Health Network creates unique opportunities for health and wellness brands to engage with consumers at critical moments when their attention is focused and purchasing decisions are top of mind.

Healthcare environments serve as a trusted setting for brand communication, with studies showing that 83% of consumers trust the information shared by their healthcare providers. This trust facilitates consumer purchase intent; in fact, 81% of consumers express a desire to see health and wellness products available in their doctor’s office. Additionally, three out of four consumers are likely to visit a retailer within four hours following a doctor's appointment, making this a prime opportunity for brands.

The Shift in Consumer Health Engagement

The launch of the Consumer Health Network aligns with a broader trend towards consumer health awareness. A staggering 62% of U.S. adults report using at least one medication within a week, showcasing the integral role health management plays in everyday life. Consumers are increasingly looking for products that resonate with professional care guidance and reliable health information. Interestingly, over-the-counter medications and prescription drugs are utilized at nearly equal rates (46% for OTC versus 46.3% for prescriptions), indicating the growing convergence of consumer health products with traditional healthcare practices.

Features of the Consumer Health Network

PatientPoint’s Consumer Health Network provides access to an impressive 350 million adult visits annually across more than 30,000 provider offices nationwide. Key features include:

• - Contextual Alignment: Brands can deliver educational content relevant to specific health conditions and wellness contexts, enhancing the effectiveness of their messaging.
• - Digital Media Engagement: Media placements are strategically designed for engagement in waiting rooms, exam rooms, and back-office environments, maximizing exposure.
• - Scalable Reach: The network targets vital health audiences, including 200 million healthy agers, 31 million allergy sufferers, and 27 million GLP-1 users.

By facilitating connections during preventive visits and wellness check-ins, the Consumer Health Network ensures that brand messages are relevant and timely. Ruschau asserts,