Revolutionizing Real Estate: Automated 2D Layouts and 3D Visuals to Boost Viewing Rates

Transforming Real Estate: A Game-Changer in Property Proposals

In today's fast-paced real estate market, speed and visual appeal can make or break a deal. The recent Proof of Concept (PoC) developed for PRESTAGE OFFICE is a testament to this trend, showcasing a state-of-the-art system designed to automate 2D layouts and 3D visuals. This initiative aims to streamline office brokerage processes and significantly increase property viewing rates by making complex real estate proposals simpler for clients.

Project Overview

The collaboration with PRESTAGE OFFICE aimed to align with their future hiring plans, creating a proposal that not only catches the eye but also offers insightful forecasting of space requirements based on anticipated organizational growth. The developed system can read property diagrams ('my-soku') and automatically generate three distinct layout patterns along with 3D perspectives tailored for each prospective client.

Key Features Include:

- Automatic extraction of property layout and information from 'my-soku'
- Generation of three different 2D layouts

a- Creation of 3D perspectives based on these layouts

- Design of unique proposal formats incorporating 'my-soku'
- Automatic generation of comprehensive proposal documentation for multiple properties

Background of the Project

With a real estate market heavily influenced by startup culture, the dynamics of office relocations—often cyclical every two years—present unique challenges. PRESTAGE OFFICE identified a gap: traditional visual representations didn’t provide a clear answer to future inquiries regarding space and capacity. Clients need to envision not just their current needs, but how their office might accommodate a 50% employee increase in two years.

They sought a solution that delivers immediate visual assessments, laying out both optimal configurations for present needs and maximum capacities for future plans. This would allow clients to make informed decisions on property investments and reduce future risk.

Challenges Faced During Development

Technical Hurdles

One of the primary challenges encountered during development was accurately extracting floor plans from the 'my-soku'. Unlike structured data, these diagrams often contain unorganized elements like floor plans, images, and captions in close proximity, making it difficult for AI systems to discern relevant layouts. Achieving a high level of accuracy required sophisticated image recognition processes.

Process Design

Irwin&co identified another crucial challenge: effective process design. Simply creating a system to generate 3D visuals wouldn't address the pressing needs of real estate sales teams. The goal was to enhance the 'viewing rate,' which is a key performance indicator in the sales process. Providing prospective clients with an immersive, engaging way to visualize potential property layouts became the core focus.

Through detailed discussions with PRESTAGE OFFICE, the team developed three layout simulations—denoting 'max capacity,' 'standard,' and 'spacious' conditions—alongside the associated 3D perspectives and bespoke proposal designs created from the client’s specifications. This combination forms a singular, automated proposal that aims to elevate client experience and increase likelihood of property viewings.

Quality Definition

Another layer of complexity involved balancing the expectations of quality and accuracy. Traditional architectural drawing standards require millimeter precision. However, for this project, visual impression was prioritized over technical accuracy. The development team focused on creating visuals that allowed clients to imagine working in the space rather than ensure strictly accurate dimensions. This approach is designed to serve as an effective sales tool without overwhelming resources during the development phase.

Choosing Irwin&co as a Development Partner

The decision to partner with Irwin&co was driven by their expertise in 3D visual technology. The firm is recognized for crafting tools that optimize sales outcomes rather than creating perfect CAD models. This flexibility was deemed essential for the uncertainties associated with a PoC project.

Future Prospects: A Shift in Real Estate Norms

The success of this PoC signals a new era where the proposal and viewing process becomes more seamless and efficient through technology. This development assists realtors in moving from a time where clients 'imagine' their future workspace based on paper diagrams to a time where they can visually experience their future working environment before making a decision. Together with PRESTAGE OFFICE, Irwin&co aspires to redefine standards within the real estate industry.

Implementation Steps

- STEP 01: Conducting thorough system requirement interviews based on past development demos.
- STEP 02: Presenting a simplified demo system free of charge before formal agreements to outline project parameters.
- STEP 03: Finalizing contracts, including nondisclosure agreements and specifics of the scope of work.
- STEP 04: Initiating the project post-contract signing.

About Irwin&co

Company Name: Irwin&co
CEO: Arwin Kai
Location: Shibuya, Tokyo, Japan
Established: June 2025
Employees: 20 (including contractors)
Business Focus: AI-based system development, consulting, and public speaking.
Irwin&co’s mission is clear: to harness the power of AI to enhance the value of real estate.