VIBY Makes a Splash as New Ambassadors for AIZU in Shibuya!

VIBY Visits Shibuya Don Quijote as AIZU Ambassadors

On April 8, 2026, VIBY, a five-member boy group, made quite an impression as they stepped into MEGA Don Quijote in Shibuya. This visit marked the exciting debut of the group as brand ambassadors for "AIZU," a new protein brand aimed at high school students. Upon entering the store, they were immediately greeted by their larger-than-life visuals on the AIZU display, sparking joy and excitement among the members.

As they explored the store, the atmosphere was lighthearted and playful, with the members exchanging enthusiastic remarks about the AIZU marketing displays. They carefully examined the posters and promotional materials showcasing their own faces, relishing in the fact that they were officially tied to AIZU for the first time. This experience underscored their new roles, emphasizing a thrilling chapter in their budding career.

Making Memories with Signatures and Photos

Before diving into their store tour, VIBY took a moment to sign the posters displayed around the store. In front of the AIZU section, the group paused for a commemorative photograph, surrounded by their own imagery. The relaxed vibe during the photo session allowed them to truly appreciate this significant milestone as brand ambassadors, solidifying their connection to the AIZU brand.

Nationwide Promotion Kicks Off

Starting on April 8, a grand promotional campaign for AIZU will be rolled out across various major retailers, including Don Quijote and Apita. This will include eye-catching posters and POP displays featuring VIBY, enhancing the brand’s appeal to the young audience. The campaign is set to be bolstered by transportation advertisements and in-store video displays, particularly targeting urban areas. The goal is to share AIZU's benefits with as many high school students as possible.

WEB Commercial and Catchy Theme Song

The same day, AIZU is launching a WEB commercial that will be showcased online and on in-store monitors. VIBY features prominently in this engaging advertisement, conveying the brand’s mission: to “ energize the body,” “ uplift spirits,” and connect to “memories of youth.” The commercial will also spotlight the vibrant and energetic song "Milight," the group's first digital single, released simultaneously. With its fresh sound and dynamic rhythm, the song embodies the refreshment embodied by AIZU's protein energy drink, mirroring the thrills of youthful moments.

For a preview of the youthfulness captured in this campaign, check out the AIZU WEB CM here: AIZU WEB CM.

Highlighting VIBY: A New Force in Japanese Entertainment

VIBY comes from the newly established label, “Rii.MJ,” led by KIM MI JEONG, renowned for nurturing many global superstars. The group, whose name implies “Vibe Into Bright Youth,” is composed entirely of five Japanese teenagers (IO, RENKI, AKITO, RYOHA, and KOTARO). They made their entrance into the music scene with their pre-debut single, a remake of Crystal Kay's classic “Koi ni Ochitara,” released on March 18, 2026. The release of their first digital single, “Milight,” further cements their identity in the entertainment industry.

Among the group's upcoming events is a debut showcase scheduled for August 31 at Nippon Budokan, a testament to their rising popularity.

Explore more about the exciting world of VIBY at:

- Website: VIBY Official
- YouTube: Official VIBY YouTube Channel
- Social Media: X, Instagram, Pinterest

Introducing AIZU: Supporting Young Aspirations

AIZU is a protein brand dedicated to supporting the health and future aspirations of high school students. By focusing on the common issue of protein deficiency among teenagers, AIZU incorporates the feedback of current high schoolers into its product development. The brand aims to provide convenient, safe, and enjoyable protein options for busy students, whether they need a refresh after sports or during crucial study times. AIZU stands strong by the youth, encouraging them to live fully in the present and future.