U by Kotex® and Anna Leigh Waters Unite to Defy Period Stigma in Sports
In a bold move to redefine perceptions surrounding menstruation in sports, U by Kotex® has partnered with Anna Leigh Waters, the world's top pickleball player, to promote the message that periods should not hinder athletic performance. At just 18 years old, Waters has not only dominated the pickleball scene but is now using her platform to empower women to embrace their bodies and push through challenges regardless of their menstrual cycle.
A recent study suggests that some women's cognitive functions, such as reaction times and accuracy, can actually improve during their periods. Waters' recent victory at an intense tournament in San Clemente, California, while on her period, serves as an example of this phenomenon. "Winning is exhilarating, but doing it on my period feels particularly significant," she expressed after her performance. "Far too many young women believe that menstruation is a barrier to success. I feel fortunate to collaborate with U by Kotex® to ensure that girls know they can still compete and pursue their goals every day of the month. With the right support, periods do not have to sideline you."
Statistics tell a troubling story when it comes to teenage girls in sports. Research in the UK indicated that over 84% of girls aged 11 to 16 reported a decline in interest in physical activities after getting their period. The stigma surrounding menstruation leads to about 25% of these girls feeling embarrassed about participating in sports while on their cycle. By aligning with Anna Leigh, U by Kotex® aims to dismantle these outdated beliefs and encourage open conversations about the reality of playing sports during menstruation.
Nicole Pawlukowsky, VP of U by Kotex®, commented on the initiative: "Partnering with Anna Leigh is a proud moment for us as we emphasize that a woman’s progress shouldn’t be limited by her period. Showcasing the resilience and strength of female athletes reinforces our shared mission to support women in their endeavors. Periods do not need to impede the pursuit of passions, and we hope this partnership inspires many to keep pushing their limits."
As part of this initiative, both Anna Leigh and U by Kotex® will leverage social media platforms like Instagram and TikTok to raise awareness and foster a supportive community. By sharing her journey, Waters hopes to inspire countless girls to feel confident about themselves and their natural cycles, leaving behind any fear or stigma associated with sports and menstruation.
U by Kotex® has long been a key player in promoting conversations about women's health and empowerment. Their commitment to environmentally sustainable practices and supportive community initiatives strengthens their brand identity as they reach out to girls and women worldwide. The collaboration with Anna Leigh Waters signifies a progressive step in making sports accessible and enjoyable for all, highlighting that each and every woman can shine, regardless of the challenges they may face during their period.
As we move forward, it's essential to normalize discussions about periods in every aspect of life, including athletics. The partnership between U by Kotex® and Anna Leigh Waters symbolizes a shift toward a more inclusive and understanding approach to women's health. So, let's cheer on Anna Leigh Waters as she continues to shatter barriers on and off the court, showing the world that periods might be a part of life—but they certainly don’t define it.
For more information on U by Kotex® and to follow the inspiring journey of Anna Leigh Waters, check out their social media channels: @UbyKotex on Instagram and @UbyKotexUS on TikTok, and join the conversation on how we can collectively empower women to thrive in sports all month long.
A recent study suggests that some women's cognitive functions, such as reaction times and accuracy, can actually improve during their periods. Waters' recent victory at an intense tournament in San Clemente, California, while on her period, serves as an example of this phenomenon. "Winning is exhilarating, but doing it on my period feels particularly significant," she expressed after her performance. "Far too many young women believe that menstruation is a barrier to success. I feel fortunate to collaborate with U by Kotex® to ensure that girls know they can still compete and pursue their goals every day of the month. With the right support, periods do not have to sideline you."
Statistics tell a troubling story when it comes to teenage girls in sports. Research in the UK indicated that over 84% of girls aged 11 to 16 reported a decline in interest in physical activities after getting their period. The stigma surrounding menstruation leads to about 25% of these girls feeling embarrassed about participating in sports while on their cycle. By aligning with Anna Leigh, U by Kotex® aims to dismantle these outdated beliefs and encourage open conversations about the reality of playing sports during menstruation.
Nicole Pawlukowsky, VP of U by Kotex®, commented on the initiative: "Partnering with Anna Leigh is a proud moment for us as we emphasize that a woman’s progress shouldn’t be limited by her period. Showcasing the resilience and strength of female athletes reinforces our shared mission to support women in their endeavors. Periods do not need to impede the pursuit of passions, and we hope this partnership inspires many to keep pushing their limits."
As part of this initiative, both Anna Leigh and U by Kotex® will leverage social media platforms like Instagram and TikTok to raise awareness and foster a supportive community. By sharing her journey, Waters hopes to inspire countless girls to feel confident about themselves and their natural cycles, leaving behind any fear or stigma associated with sports and menstruation.
U by Kotex® has long been a key player in promoting conversations about women's health and empowerment. Their commitment to environmentally sustainable practices and supportive community initiatives strengthens their brand identity as they reach out to girls and women worldwide. The collaboration with Anna Leigh Waters signifies a progressive step in making sports accessible and enjoyable for all, highlighting that each and every woman can shine, regardless of the challenges they may face during their period.
As we move forward, it's essential to normalize discussions about periods in every aspect of life, including athletics. The partnership between U by Kotex® and Anna Leigh Waters symbolizes a shift toward a more inclusive and understanding approach to women's health. So, let's cheer on Anna Leigh Waters as she continues to shatter barriers on and off the court, showing the world that periods might be a part of life—but they certainly don’t define it.
For more information on U by Kotex® and to follow the inspiring journey of Anna Leigh Waters, check out their social media channels: @UbyKotex on Instagram and @UbyKotexUS on TikTok, and join the conversation on how we can collectively empower women to thrive in sports all month long.
Topics Sports）
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