#Japan #Tokyo #Digital Signage #Shimbashi SL Vision #OOH Analytics

Shimbashi SL Vision: A New Era Begins

The Shimbashi SL Vision, a significant landmark in Tokyo's Shimbashi district, has just reopened following a comprehensive renovation. Managed by Search Co., Ltd., the revamped outdoor video board promises a sophisticated viewing experience that perfectly fits the bustling atmosphere of one of Japan’s leading business districts.

Enhancements in Design and Technology

After its recent refurbishment, Shimbashi SL Vision now features a screen that is approximately 10% larger, measuring around 34.8 square meters. This upgrade includes the implementation of state-of-the-art 6mm pitch LED technology, which significantly improves image quality by about 44%. As a result, the visuals are sharper and more striking, enhancing the overall vibrancy of the area.

In addition to visual upgrades, the installation of custom flat-panel speakers ensures that sound is transmitted more clearly across the plaza without unnecessary noise diffusion. Visitors can enjoy a rich auditory experience as they pass by or gather in this social hotspot.

Engaging AI-Driven Content

One exciting feature of the new Shimbashi SL Vision is its ability to display a variety of contents powered by generative AI. This not only amplifies the visual spectacle but also introduces innovative and engaging experiences for spectators. The 'Shimbashi 2-Side Synchronization' feature, which has already received rave reviews, is expected to make an even stronger impact with the new display capabilities.

A Prime Location for Advertising

Situated at the heart of Tokyo’s business district, Shimbashi SL Vision is strategically placed for maximum visibility. It can be seen from train platforms and is located along pedestrian pathways leading from the Hibiya-guchi ticket gate. This central location makes it a highly effective medium for targeting affluent professionals who frequent the area.

With extensive dwell times in front of the display, the Shimbashi SL Vision maximizes viewer engagement, making it an attractive option for advertisers looking to directly connect with their audience.

Key Specifications

• - Location: Central Plaza, 2-8-7 Shimbashi, Minato-ku, Tokyo
• - Broadcast Hours: 7:00 AM to 1:00 AM (18 hours), with silent broadcasting from 7:00-8:00 AM and after 9:00 PM.
• - Screen Dimensions: Width 6,400mm x Height 5,440mm (34.8㎡)
• - LED Pitch: SMD 6mm
• - Sound System: 4 Directional Speakers
• - Other Features: Launched with OOH Analytics for real-time viewer data

This placement of advanced OOH (Out Of Home) advertising technologies also incorporates OOH Analytics, a sophisticated system designed to provide real-time audience measurement. This system captures big data through AI image processing, Wi-Fi signal sensors, and location attributes to calculate viewer metrics such as audience count, gender, age, visitation frequency, viewing duration, and engagement attitudes. Such insights are invaluable for advertisers aiming to tailor their messages more effectively.

Additionally, the Shimbashi SL Vision is aligned with global OOH standards set forth by the World Out of Home Organization (WOO), ensuring compliance with audience measurement guidelines.

About Search Co., Ltd.

Search Co., Ltd., established in March 2004, is dedicated to creating communications that foster greater connections between individuals, the city, and businesses through OOH advertising. Headquartered in Tachikawa, Tokyo, the company focuses on delivering valuable information to society through innovative media development and advertising technologies. For more information, visit Search.

The transformation of Shimbashi SL Vision represents not just an upgrade of a single advertisement board, but a significant leap forward in outdoor advertising that will likely set the standard for the industry moving forward.