Introducing DRAW: A New Fashion Brand Celebrating Individuality and Freedom

DRAW: A Brand That Celebrates Your Story

In the bustling world of fashion, a new player is entering the scene, poised to redefine personal style and expression. DRAW, a brand launched by Takakiyu, is set to debut its first collection for the Autumn/Winter 2025 season. This new casual brand aims to transcend gender boundaries, offering a fresh perspective on how individuals can express themselves through clothing.

Brand Concept:

The essence of DRAW is captured in its mantra: “Discover, Reflect, Express—Let’s paint your story.” The name itself is an homage to the idea of drawing, encouraging everyone to envision their unique style in the fashion landscape. This brand was established in response to the growing desire among consumers to select materials, colors, and fits freely, without the constraints of traditional gender norms.

At the core of DRAW’s philosophy is a commitment to celebrating individuality over gender. The designs merge functionality with simplicity, while embodying both contemporary trends and timeless appeal. This duality invites fashion enthusiasts to enjoy the freedom of creative coordination without borders.

Future Prospects:

With a strategic focus on online retail, particularly through popular e-commerce platform ZOZOTOWN, DRAW aims to attract a new customer demographic, particularly individuals in their 30s. Furthermore, plans are underway to establish physical stores in response to customer demand, enhancing the brand's presence in the market.

Product Range:

DRAW’s first collection promises to deliver garments characterized by minimalist forms and premium materials, designed to support daily life seamlessly. Whether at the office, a café, or home in the living room, DRAW’s designs aspire to blend effortlessly into any environment. The pieces encourage a relaxed demeanor while emanating a subtle sophistication—crafted to mirror the authentic essence of each wearer.

- Simplicity Meets Functionality: The collection showcases a refined approach that balances simplicity with excellent functionality, making every item not only stylish but also supremely comfortable.

- Versatile and Inclusive: With a keen understanding of modern lifestyle needs, the brand focuses on creating pieces that cater to a wide audience, emphasizing comfort for everyone.

Collection Launch:

The first collection will begin pre-sales on ZOZOTOWN starting August 13, 2025, with in-store availability following on August 15, 2025. This launch is highly anticipated, as consumers are eager to explore the elegance and simplicity of DRAW’s offerings.

Featured Stores:

- ZOZOTOWN: ZOZOTOWN Store (Pre-orders open on August 13)
- TAKA-Q Shinjuku Main Store: In-store sales from August 15 onwards
- m.f.editorial: Available in all stores starting from August 15

Stay Updated:

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Company Background:

Founded in 1950, Takakiyu has evolved significantly over the decades, currently specializing in men’s and women’s clothing alongside related accessories. Based in Itabashi, Tokyo, with a workforce of 276 employees and 114 stores overall, including 100 TAKA-Q outlets, 12 m.f.editorial shops, and 2 GRAND-BACK locations, the company has established itself as a key player in the industry. It is listed on the Tokyo Stock Exchange under securities code 8166.

In a world where expressing oneself through fashion is increasingly important, DRAW emerges as a beacon of authenticity, inviting individuals to weave their stories through thoughtfully designed apparel. With its arrival, the fashion scene is about to witness a transformation that celebrates individuality in its purest form.