#Japan #Tokyo #Weddings #Best Hospitality #Small Luxury

Best Hospitality Network Unveils a Transformative Wedding Concept

In a bold move catering to the rising demand for smaller, more intimate weddings, Best Hospitality Network (BHN), led by President Maxim Autrier, has launched an innovative concept known as 'Small Luxury Weddings.' This new approach is being strategically implemented across six of its prime locations, including the InterContinental Tokyo Bay and the ANA InterContinental Hotel Tokyo, aiming to redefine the traditional wedding experience.

Understanding the Shift in the Wedding Market

Following the pandemic, there has been a notable increase in the demand for smaller weddings, defined as those with 30 guests or fewer. Market trends indicate that couples are prioritizing the quality of their time and personal connections over the mere size of their events. This shift is not solely driven by financial considerations, but rather a strong desire to express individuality and create meaningful experiences with close friends and family.

BHN’s new offering is designed to meet this evolving landscape, focusing on enhancing the 'density' and 'richness' of relationships during weddings. By transcending the conventional 'family gathering' style, the Small Luxury Wedding concept is set to provide a more personalized and enriching experience.

Key Features of Small Luxury Weddings

BHN emphasizes five core experience values in its Small Luxury Weddings:

1. Innovative Space Design: The layout incorporates flowing tables and sofas to facilitate intimate interaction among guests, complemented by sensory-stimulating performances that embody the couple's personality.

2. Gourmet Dining: The dining experience features live chef performances, where meals are prepared in front of guests, along with curated wine pairings by sommeliers, ensuring a memorable culinary journey.

3. Memorable Capturing: A dedicated focus on creating lasting memories through luxury photo sessions, allowing each guest to connect emotionally with the couple, and an instant sharing of those moments through bespoke end rolls.

4. Personalized Attire and Style: Each couple is encouraged to express their individuality through custom-styled attire and makeup that harmonizes with the venue, ensuring a unique aesthetic tailored to personal tastes.

5. Unified Experience Production: Unlike traditional wedding hosts, BHN offers cohesive production from ceremony to reception, fostering a warm, intimate environment that nurtures natural conversations among attendees.

The Six Unique Venues of BHN

BHN boasts an impressive array of locations to host these special weddings, each providing unique offerings:

• - InterContinental Tokyo Bay: Offers stunning ocean views and chef-performed cuisine for a luxurious wedding ambiance.
• - Kimpton Shinjuku Tokyo: Provides a personal production team for a unique three-day wedding stay experience.
• - The Strings Omotesando: Known for its premium, fully customized wedding styles in a prime location.
• - ANA InterContinental Hotel Tokyo: Combines beautiful views with highly personalized dishes for unforgettable moments.
• - Strings Hotel InterContinental Tokyo: Prioritizes refined hospitality, ensuring a warm welcome for every guest.
• - InterContinental Hotel Osaka: Offers a backdrop of unparalleled luxury for an elegant wedding experience.

Introducing BHN

Established in 1995, Best Hospitality Network has garnered a reputation for managing some of the world's most luxurious brands. With its flagship location in InterContinental Tokyo Bay, BHN welcomes guests globally and is continuously evolving. As part of a strategic expansion, the company is set to open ANA Holiday Inn Tokyo Bay in 2025. Additionally, since 2011, BHN has become part of Tsukada Global Holdings, enhancing its portfolio in hospitality and bridal services to achieve consistent growth and innovation.

In summary, the introduction of the Small Luxury Weddings concept by Best Hospitality Network marks a significant shift in how intimate ceremonies are perceived and organized, paving the way for highly personalized wedding experiences that truly reflect the couple's unique love story.