#Japan #Tokyo #Aoyama Flower Market #Park Corporation #couEN

Park Corporation's New Venture: Introducing CouEN

Park Corporation, the renowned company behind Aoyama Flower Market with 119 stores across Japan and a presence in Paris and London, has announced the launch of its new brand, CouEN, set to debut on September 1, 2025. This initiative focuses on the development and management of parks and natural spaces that celebrate the beauty of flora and greenery. The goal is to cultivate a new relationship between people and nature while fostering creative environments that utilize local resources.

About CouEN

CouEN is a comprehensive park production brand that boasts a team of professionals specializing in flowers and greenery. The brand will offer:

• - Concept design and branding
• - Experience design
• - Management services

This holistic approach allows CouEN to create park spaces that are not only beautiful but also provide meaningful experiences for visitors.

For more information, visit the official website CouEN.

Previous Management Examples

• - Ibaraki Flower Park: Designated administrator since July 2019 (Ibaraki Flower Park)
• - Gunma Flower Park Plus: Designated administrator starting April 2024 (Gunma Flower Park)

CouEN aims to harness the unique characteristics of each region and its natural environment, creating experiences that make visitors want to return again and again. By collaborating with its in-house spatial design team, parkERs, CouEN guarantees a seamless process from planning to implementation, ensuring immersive and engaging environments.

Background of the Brand Launch

Park Corporation has expanded its business into various fields related to flowers and greenery since the launch of Aoyama Flower Market. In response to the increasing demand for parks and public space management arising from changing lifestyles, the company has been proactively engaged in designing and managing public parks through the parkERs initiative since the late 2010s. The newly established brand, CouEN, is designed to address the evolving needs for urban green spaces while leveraging the company’s distinct sensitivity and design capabilities as a florist.

CouEN’s Concept

The core concept of CouEN revolves around “Nurturing the EN between people and nature.” Building on its rich experience of beautifying lives through flowers and greenery, CouEN seeks to extend this allure to parks and natural spaces. By creating opportunities for people and nature to interact and share joyful moments, the brand aspires to contribute new value to society as a whole.

The term “EN” encompasses multiple meanings:

• - Connections (“縁”)
• - A gentle expansion (“円”)
• - A place to enjoy nature (“園”)
• - The joy of experiencing life (“En”joy)

These meanings reflect the dedication of CouEN to cultivating enriched interactions between humans and nature.

Company Overview

Name: Park Corporation (www.park-corp.jp)
CEO: Hideaki Inoue
Head Office: 5-6-26 Minami-Aoyama, Minato-ku, Tokyo, 107-0062, Japan
Established: December 24, 1988
Capital: 20 million yen
Business Activities: Retail sales of flowers and other products
Divisions:

• - Retail: Aoyama Flower Market (aoyamaflowermarket.com)
• - E-Commerce: Online shop (eshop.aoyamaflowermarket.com)
• - Education: Hana-Kichi (hana-kichi.jp)
• - Café: Aoyama Flower Market TEA HOUSE (afm-teahouse.com)
• - Spatial Design: parkERs (park-ers.com)
• - Park Production: CouEN (cou-en.jp)

Contact Information

For inquiries regarding this initiative, please contact the CouEN Public Relations Team at Park Corporation.
Email: [email protected]**