JSPO and Sumitomo Realty to Form New Official Supplier Agreement in 2025

Partnership Announcement: JSPO and Sumitomo Realty

On August 6, 2023, the Japan Sports Association (JSPO) and Sumitomo Realty & Development Co., Ltd. announced their intention to enter a new official supplier agreement. This collaboration, commencing on August 1, 2025, aims to enhance the environment for participating in, viewing, and supporting sports across Japan.

The JSPO, headquartered in Shinjuku, Tokyo, is led by President Toshiaki Endo. Since its establishment in July 1911, originally as the Greater Japan Athletic Association, it has dedicated itself to promoting national sports and improving international competitiveness. This partnership represents a significant step towards joint efforts in advancing sports initiatives within the country.

In the formal handover ceremony held on August 6, representatives from both organizations expressed their enthusiasm for the upcoming collaboration. Sumitomo Realty, under the leadership of President Yuichi Ide, will act as an official supplier for various projects under the JSPO's umbrella, including the promotion of national sports.

About Sumitomo Realty

Founded in Shinjuku, Tokyo, Sumitomo Realty & Development specializes in real estate leasing and event spaces, making it a strategic partner for JSPO's endeavors. Their participation in the JSPO Sports Active Partner Program signifies a commitment to supporting sports-related activities and community engagement.

Company Details:

- Name: Sumitomo Realty & Development Co., Ltd.
- President: Yuichi Ide
- Location: 9F-10F, Well New Urban Building, 3-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
- Website: Sumitomo Realty
- Sponsorship Category: Real Estate Leasing (Event Halls, Meeting Rooms)

About the JSPO Sponsorship Program

The JSPO’s sponsorship program (SAP Program) focuses on engaging partners who actively support its mission and goals. By fostering such partnerships, JSPO aims to create a robust framework for national sports promotion initiatives. For more information on the JSPO sponsorship program, visit their website.

JSPO Mission and Activities

The JSPO organizes a myriad of sporting events catering to various generations, including the National Sports Festival and Japanese Sports Masters. The organization also fosters sports communities through youth organizations and comprehensive regional sports clubs. Their mission is to create environments where individuals can actively engage in sports, whether by participating, spectating, or supporting.

In recent years, the JSPO has worked closely with over 60 sporting organizations, as well as numerous regional sporting associations, ensuring a unified approach to sports promotion across Japan. This partnership with Sumitomo Realty highlights their commitment to building a more vibrant sporting landscape in Japan.

For additional information about their initiatives, visit:

In conclusion, the collaboration between JSPO and Sumitomo Realty marks an exciting development in the realm of sports promotion and support in Japan. As both entities unite their resources and expertise, the future of sports in Japan looks brighter than ever.