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BRP's Commitment to Sustainability: Beyond the Ride

BRP Inc., a leader in recreational and powersport vehicles, has launched its ambitious sustainability initiative titled Beyond the Ride. This program is more than just a corporate responsibility campaign; it represents a profound commitment to improving operational practices and community engagement for a better tomorrow. The essence of Beyond the Ride lies in the acknowledgment that every effort and every day present an opportunity for progress.

According to Denis Le Vot, President and CEO of BRP, this new strategy embodies the company’s belief in continuous betterment. He stated, "By making sustainability part of how we improve every day, we want to drive long-term progress for our customers, employees, shareholders, and the communities around us." The approach aims to ensure that BRP not only thrives in the industry but does so in a manner that is both responsible and exhilarating.

Shared Ambition and Community Engagement

Beyond the Ride serves as a call to action for employees, partners, and customers. By rallying these groups, BRP hopes to foster a unified ambition for sustainable progress within the powersports sector. Elise Auvachez Millot, Vice-President of Public Affairs and Corporate Sustainability, emphasized the importance of collective efforts, stating, "Everyone plays a role in shaping the future of our industry."

The program focuses on enhancing performance in conjunction with sustainability initiatives without compromising excitement or quality. This dual focus on thrill and responsibility illustrates BRP's innovative mindset.

Key Pillars of the Sustainability Program

BRP's sustainability strategy revolves around three main pillars: Environment, Social, and Governance (ESG).

Environment

The environmental commitments of Beyond the Ride include:

• - Facilities: BRP plans to advance its operations by making them cleaner and more efficient. Goals include reducing emissions from manufacturing by 30%, diverting a minimum of 85% of waste from landfills, and creating specific plans to reduce freshwater consumption, particularly in areas where water is scarce by 2030.
• - Supply Chain: Sustainability extends beyond BRP’s walls. The company aims to partner with suppliers who share its commitment, embedding carbon metrics into supplier evaluations by 2028 and ensuring that 70% of suppliers responsible for supply chain emissions pledge to reduce their emissions by 2030.
• - Products: The company intends to design industry-leading products with a lower environmental footprint. This includes committing to reduce greenhouse gas emissions by 4% for each new internal combustion engine model and expanding its range of electric vehicles to meet rising consumer demand by 2030.

Social Impact

Beyond fostering environmental awareness, BRP aims to create a positive social impact. The company pledges to invest 1% of its pre-tax profits into community support, including initiatives like Ride Out Intimidation, which promotes acceptance and fights against intimidation. Moreover, BRP continues to emphasize responsible riding behavior through programs aimed at employees and riders, ensuring a culture of care and safety.

Governance

In the realm of governance, BRP expresses its commitment to transparency, ethics, and accountability. This entails rigorous training for all permanent office employees and Board members on the company’s Code of Ethics, alongside the establishment of ethical safeguards to promote responsible AI usage within the organization.

The Path Ahead

BRP's Beyond the Ride program isn’t just a one-time initiative but a long-term commitment without a defined endpoint. The company recognizes that true change is an ongoing process; hence, it embraces a culture of continuous improvement.
As BRP moves forward with its purpose-driven approach, it aims to innovate solutions that yield tangible benefits for its operations, communities, and environment alike. The journey toward sustainability is complex, but with progressive initiatives like Beyond the Ride, BRP is setting a standard for excellence, accountability, and environmental stewardship in the powersport industry.

To stay updated on BRP's sustainability efforts and learn more about this initiative, visit brp.com.