#United States #New York #Advertising #TripleLift #Raptive

TripleLift Selected by Raptive as Preferred SSP

In a significant move within the advertising technology realm, TripleLift, a leading ad tech platform, has been chosen by Raptive to serve as its preferred Supply Side Platform (SSP) for all media purchases via Raptive Represents. This partnership, effective immediately, is designed to fortify the commitment both companies share towards amplifying diverse voices in the digital advertising landscape.

Collaboration Overview

Raptive, a full-service media company that champions creator independence, will join forces with TripleLift to attract additional investments from targeted agencies and brands. By 2026, this collaboration seeks not only to bolster diverse publisher funding but also to streamline programmatic demand targeting Raptive's extensive supply network.

This strategic alliance is especially noteworthy as it taps into TripleLift's position as the largest minority-owned SSP within the ad tech industry. Through this partnership, the platform will facilitate a unified programmatic approach that channels budgets aimed at diverse consumer markets directly to Raptive's diverse-owned media.

The Importance of Diverse Representation

According to industry insights, aligning such investments is crucial for advertisers aiming to fulfill supplier diversity objectives seamlessly. Raptive's roster includes over 500 minority-owned websites, collectively reaching a staggering 58 million individuals across 27 vertical markets. This partnership is viewed as a critical step towards nurturing diversity within the online advertising ecosystem.

Thomas Brandon, TripleLift's economic inclusion lead, expressed enthusiasm about this partnership. He noted that Raptive’s extensive connections within diverse creator communities could significantly amplify the opportunities available for these businesses. “Given Raptive’s position representing so much of the diverse-owned digital ad inventory on the open web, this partnership aligns perfectly with TripleLift’s mission,” he explained.

Raptive's Vision and Impact

Raptive stands out in the digital media space, functioning as a bridge for creators while also driving substantial revenue opportunities. Its innovative Raptive Represents program offers a comprehensive advertisement solution, empowering creators from various backgrounds and ensuring substantive impact for its clients. Marla Newman, Raptive's EVP of Sales, highlighted that the partnership is poised to enhance diversity in media investments, ensuring that a greater proportion of advertiser spending reaches minority business owners from publishers to the SSP level.

This joint effort promises to build authentic and inclusive representation opportunities that not only benefit creators but also drive measurable value for brands aiming to engage with diverse audiences.

Conclusion

The collaboration between TripleLift and Raptive serves as a powerful reminder of the potential for advertising technology to serve as a catalyst for inclusivity in advertising. By supporting diverse creators and investing in underrepresented demographics, both companies are well-positioned to lead the charge towards a more equitable digital advertising ecosystem.

For additional insights on how TripleLift is transforming the programmatic ecosystem, visit their website at triplelift.com. Similarly, explore Raptive's groundbreaking initiatives and their commitment to fostering a sustainable future for creators and audiences alike at raptive.com.