#Japan #Saitama #Minecraft #HoloLab #AR体验

Exciting Collaboration for Minecraft in Saitama City

HoloLab Inc., based in Shinagawa, Tokyo, has teamed up with Saitama City and MOVIX Saitama to bring an exciting experience for fans of the iconic game and upcoming film. Starting from April 25, 2025, coinciding with the release of the live-action movie “Minecraft: The Movie,” the “AR Keyword Rally” will take place in MOVIX Saitama and throughout the Cocoon City area.

This unique event will showcase award-winning entries from the SAITAMA Minecraft AWARD in an augmented reality (AR) format, enhancing the movie-going experience. Participants will be encouraged to enjoy the film while collecting keywords hidden in AR environments. In return, they’ll receive exclusive merchandise related to the movie and Saitama City.

Event Details

• - Duration: April 25, 2025 (Friday) to May 15, 2025 (Thursday)
• - Location: Inside MOVIX Saitama theater and various spots within Cocoon City in Saitama Shintoshin.

What to Expect:
Five keyword posters will be placed around Cocoon City, each coded with a unique QR for AR access. Users scanning these codes with their smartphones will see more than just static images; they will witness the manifestation of the 2024 SAITAMA Minecraft AWARD winners, along with their respective keywords through HoloLab's Web AR technology. Each poster reveals distinct content, providing a layered experience for participants.

Once visitors complete the keyword quest by scanning all five posters, they can present their 'keywords' along with a movie ticket at the MOVIX Saitama theater to claim special non-sale items related to the movie and city.

Special Appearances and Awards

As an extra treat, the city will welcome either ‘Nuu’, the mascot for Saitama City, on May 1, celebrated as Saitama Citizen’s Day, promising a delightful encounter for movie fans.

Prize Distribution

Participants will have the chance to win various prizes:

• - Prize A: Original T-shirt from “Minecraft: The Movie” (1 Winner)
• - Prize B: Exclusive notebook (1 Winner)
• - Prize C: Original keychain (1 Winner)
• - Prize D: T-shirt from SAITAMA Minecraft AWARD (3 Winners)
• - Prize E: Keychain of Saitama's PR character ‘Nuu’ (20 Winners, May 1 only)
• - Participation Prize: Original stickers (2000 Winners)
• - Participation Prize: A5 clear file featuring ‘Nuu’ (1000 Winners)

Note

Winning for specific prizes will be based on a draw, providing everyone an equal chance to take home exciting merchandise from the event.

Innovative AR Experience

The AR Keyword Rally utilizes Web AR technology, allowing participants to engage in an AR experience through their web browser without needing to download any special apps. This approach ensures broader participation, as everyone can easily join by simply scanning the QR codes provided at the event sites.

SAITAMA Minecraft AWARD

The SAITAMA Minecraft AWARD aims to foster citizen involvement in community development through a Minecraft-themed contest, promoting creativity and innovation among participants. Continuity is evident, as the award will return for 2025 following a successful event in 2024. Details will be released as they become available, and participants can utilize the 3D urban model data of Saitama City, freely creating their worlds within Minecraft.

About HoloLab Inc.

Founded on January 18, 2017, HoloLab Inc. specializes in XR technologies, including AR and VR, merging them with innovative 3D spatial data creations. With their goal focused on crafting extraordinary experiences, they are on a path of continuous learning and sharing, ultimately aiming to revolutionize urban landscapes and digital twins for city development.

For more information about HoloLab, visit HoloLab Inc..

Disclaimer: Minecraft is a trademark of Microsoft, and this event is not officially endorsed by Microsoft or Mojang Studios.