#Japan #Tokyo #Cross Marketing #Online Seminar #Shopper Research

Shopper Research Utilization Course Overview

株式会社クロス・マーケティング based in Shinjuku, Tokyo, is excited to announce a four-day free online seminar focused on the effective use of shopper research, starting February 5, 2026. This course aims to help businesses address common challenges, such as poor product visibility and unfulfilled sales potential.

Understanding the Need for Shopper Research

In today’s diverse market, businesses often struggle with the question: What motivates consumers to purchase products? Identifying the right emotional triggers is vital for influencing purchase decisions. Our course will delve into the shopper research fundamentals and the latest purchasing trends to assist in enhancing store displays and product development.

Highlights of the Course

The program will cover several crucial areas:
1. Introduction to Shopper Research - What it is and why it's necessary in today's market.
2. Historical Perspective - How shopper behavior has evolved over the years.
3. Practical Application - Using shopper research for store improvement and product innovation.
4. Survey Design - Key components to effectively design comprehensive research.
5. Case Studies - Real-life examples that shed light on successful shopper research strategies.

Who Should Attend?

We highly recommend this course for:

• - Individuals wanting to learn more about shopper research or refresh their knowledge.
• - Professionals looking to deepen their understanding of shopper behavior and consciousness.
• - Those who aim to apply insights gained through shopper research to improve their product offerings.
• - Marketers seeking solutions for effective product promotion or target revisions.

Course Details

• - Course Title: Shopper Research Utilization Course – Basics for Store and Product Development.
• - Dates: February 5 (Thursday) at 12:00 PM to February 8 (Sunday) at 12:00 PM, 2026 – Limited to four days and titled seminars.
• - Format: Online via Zoom; registration required in advance. URL for access will be sent the day before the seminar.
• - Cost: Free of charge.
• - Register Here

Please note that participation may be restricted for competitive companies.

Future Outlook

株式会社クロス・マーケティング continues to embrace innovative strategies to serve as a marketing partner, providing tailored marketing research and solutions to meet customer needs.

Company Overview

• - Company Name: 株式会社クロス・マーケティング
• - Location: 24F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Established: April 1, 2003
• - CEO: Mikiharu Igarashi
• - Business Focus: Marketing research and related consulting services.

Contact Information

For inquiries regarding this release, please contact:
株式会社クロス・マーケティング Seminar Office
Email: [email protected]