Cool Taxi Experience
2025-06-26 03:17:45

Introducing cado's Cool Taxi for Relief During the Summer Heat Wave in Tokyo

Experience Relief from Summer Heat with cado's Cool Taxi



As temperatures soar this summer, the demand for comfortable, cool transportation options has never been higher. In response to this need, News Technology Co., in collaboration with S.RIDE Inc., has announced the launch of the first-ever Cool Taxi in Japan, equipped with cado's latest hand-held fan, the STREAM Mini. This special service will be available from June 30 to July 27, 2025, across Tokyo, offering both relief from the heat and an innovative commuting experience.

Background: The Rising Threat of Heat Stroke Among Professionals


In today's fast-paced environment, business professionals are increasingly at risk of hidden heat stroke, a condition that can severely impact their performance, concentration, and decision-making abilities. The frequent travel between indoor and outdoor settings—common in professions such as sales—makes it essential for individuals to manage their comfort and health effectively, particularly during extreme weather conditions.

Cool Taxi: A Refreshing Solution on the Go


The Cool Taxi, integrating cado's latest offering, the STREAM Mini, aims to combat the rising temperatures for busy professionals. With a commitment to creating pleasant atmospheres—promoted by the slogan “We design for atmosphere”—cado has introduced this unique service. The hand-held fan provides a personal breeze, ideally suited for passengers as they travel through the city. The taxi's interior temperature is maintained at a comfortable level (in the 20s Celsius), ensuring a private and refreshing commuting experience.

What to Expect from the Cool Taxi Experience


During the promotional period, 100 taxis operated by KM Group and Daiwa Taxi will provide the Cool Taxi experience, available for request through the S.RIDE app. Each ride will feature several unique aspects:

1. Innovative Advertising: Utilizing the Canvas mobility window media, creative advertisements will highlight the stylish design of the STREAM Mini fan.
2. Easy Access via S.RIDE: Customers can specifically request the Cool Taxi through the S.RIDE app, distinguishing it by its unique window creative.
3. Awareness Quizzes: Passengers will be presented with quizzes on heat exposure and prevention methods during their rides, aimed at promoting awareness and education around heat-related health risks.
4. Product Experience: Riders can try out the STREAM Mini's airflow during their journey, experiencing its quiet operation and efficient wind output directly.
5. Instant Purchase Options: Interested customers can scan a QR code displayed within the taxi to access the cado official e-commerce site, facilitating immediate purchases of the fan after experiencing it first-hand.

Product Details: The STREAM Mini


The STREAM Mini, cado's inaugural portable fan, will be released for pre-order from May 9, 2025, on cado's official store, and will be priced at ¥5,610 for the standard model and ¥5,940 for the web exclusive edition. Available colors will include Warm Gray, White, Teal Blue, and Black.

  • - Specifications:
- Power supply: DC 5V
- Battery capacity: Approximately 2000mAh
- Continued usage time: Weak setting - about 10 hours; rapid setting - around 1 hour.
- Dimensions: Width 85mm x Depth 43mm x Height 187mm
- Weight: Approximately 164g
- Comes with: USB-TypeC cable and operation manual.

Conclusion: Creating Value Through Mobility


News Technology and S.RIDE are dedicated to transforming the mobility experience by integrating media into travel and ensuring that every journey offers a unique brand experience. As summer approaches, the Cool Taxi service represents a forward-thinking solution for addressing the challenges posed by rising temperatures, keeping professionals cool and informed on the go. This innovative partnership underscores the importance of creating enjoyable, health-conscious travel experiences in urban environments.


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Topics Consumer Products & Retail)

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