#USA #Santa Monica #Velvet Rose #The Eden

Velvet Rose: A New Era of Rooftop Glamour in Santa Monica

In the heart of Santa Monica, The Eden has made waves this year by unveiling its latest jewel: Velvet Rose. This enchanting rooftop lounge offers a sophisticated escape that expertly intertwines the elegance of the golden age with contemporary allure. Set above Ocean Avenue, Velvet Rose stands out as the sole open-air rooftop option, providing breathtaking views over the expansive Pacific Ocean.

A Unique Atmosphere

As guests ascend to Velvet Rose, they are embraced by Art Deco influences combined with vibrant, rose-tinted decor and enchanting cinematic lighting. The ambience is carefully curated to reflect a glamorous heritage, making it the perfect backdrop for social gatherings and special occasions.

The creative vision behind Velvet Rose goes beyond aesthetics, as the establishment focuses on delivering a multi-sensory experience. Music, which is exclusively spun on vinyl, creates an auditory atmosphere that resonates with the lounge’s character. This thoughtful integration of sound into the overall aesthetic highlights a dedication to a sincere, vintage-inspired vibe that is increasingly rare in modern nightlife establishments.

Culinary Delights

Culinary offerings at Velvet Rose match the level of artistry found in its design. The bar features expertly crafted cocktails that elevate classic favorites, ensuring that every sip is a delightful journey. Accompanying these sumptuous drinks are a selection of small plates, perfect for sharing among friends. Guests can indulge in luxurious options, such as finely crafted deviled eggs, delicate caviar presented with chips and crème fraîche, and unique tinned fish dishes, each thoughtfully paired to create unexpected flavor combinations.

Open for Business

Excitingly, Velvet Rose will open its doors every Friday and Saturday from 4:00 PM to 11:00 PM, starting this October. Beyond regular lounge hours, Velvet Rose is also available for private events, making it an ideal venue for everything from intimate gatherings to larger celebrations, including film shoots and photo sessions, which are perfect against the stunning backdrop of Santa Monica’s skyline.

About The Eden

The Eden, a historic landmark first established in 1939 as the Hotel Shangri-La, has undergone a meticulous transformation under new ownership since June 2025. This 70-room boutique hotel has reclaimed its status as a cultural touchstone along the California coast. The revitalization efforts include beautifully refreshed interiors, engaging wellness programs, a reconstructed pool deck, and the introduction of the Coffee Manufactory, developed in collaboration with the acclaimed California roaster.

As The Eden enters its new chapter, Velvet Rose captures the spirit of a vibrant community in Santa Monica, representing not just a place to enjoy fantastic food and drinks but also a celebration of the city’s historical and artistic roots. For those seeking the epitome of glamour paired with stunning views and a delightful atmosphere, Velvet Rose is undoubtedly a must-visit in this revitalized coastal gem.

For event inquiries, individuals are encouraged to reach out via email protected] For more information about The Eden and Velvet Rose, visit [edensm.com.

Nestled at 1301 Ocean Avenue, Santa Monica, CA 90401, the doors of Velvet Rose are ready to welcome guests and offer them an unforgettable rooftop experience. Don’t miss the chance to be part of the new era of glamour at this splendid venue.